Hey Mike,
I think that is a GREAT question! I can tell you with most of my first time home buyers I work with it seems to be the "fear" and "uncertainty" that comes with investing in a property. Also, the feeling of "being stuck" or being locked into an investment that may sink rather than swim within the first 24-48 months of owning.
I invested in my first property when I was 23 years old ( right when the market had bottomed out in my Phoenix market). You could have bought just about anything and be up over 50% YTD based on how the market has stabilized. 9 years later I now have successfully invested in multiple properties and have followed a simple code on "How can I add value to this situation" and acquiring properties near popular attractions ( a university, stadium, entertainment district, etc..). However, lots of prospective buyers on the fence are afraid that the market is "overheated" or just "bound to crash". When in fact, it is the complete opposite.
As interest rates are rising, I still believe that it is a great time to buy, and most people unfortunately turn a blind eye to all the long term benefits to owning real estate ( tax deductions, equity build up, cheaper to own versus rent and appreciation). Not to mention the DPA (down payment assist) programs available out there for first time buyers.
Education is KEY to getting more people on board to buying, and it is just a prevalent issue that some people just put it in their head that they "could never own real estate" or it is not a "stable investment", when they are shutting the door to something that could potentially change their life.
I am not a beginner investor, but wanted to chime in based on feedback I have received with working with several first time home buyers ( within last 120 days). I would say uncertainty is definitely a key component!
Hope this helps a bit!
Thanks,
George