All Forum Posts by: Ted Schmidt

@Rick H.: <~ someone who lives what he preaches. - Keep it coming brother!

@Patrick Henderson:
Thanks for the tip I'll have a look at their offerings.

I wouldn't say it was difficult but it is expensive and time consuming so it's important to get the scripts right the first time. Based on my experience, that never happens. It's a constant process of scientifically measuring results, postulating the causes and making adjustments.

Outsourcing will cost you about $1 a minute down to about a penny per second if you are spending $10,000 a pop. I can't imagine doing it another way if you are doing high volume campaigns (50 or more calls per day).

@Rick H.:
Thanks for helping me nail it down. Your insight is helpful.

I like to think of myself as a professional script writer as I earn my living crafting marketing scripts. I have never hired someone to do that for me. Can you recommend someone?

The 5% conversion refers to the rate at which my customers convert the calls/leads they buy from me, to actual closed deals (loans / legal services). My actual conversion is nearly 100% since I sell the calls/leads to others that perform the services that I advertise. I know exactly what an incoming call is worth to me based on the sales in that vertical market.

I intend to create a new lead vertical for real estate investors. Hence my request for guidance on a call script from the BP investor community.

@Walt Payne

Walt, I agree - targeting and fine tuning are an essential part of any marketing campaign. If I believed that it is possible to hire someone that could target ads that much better, to make the calls produce 1 in 3 deals instead of 1 in 100, then I would hire him and tell him to produce 100 of those 1 in 3 calls per day.

My other campaigns are profitable and they produce around 100 calls per day. The conversion on these other calls is around 5%.

Please share with me and the BP community how a "marketing professional" could better target my ads to increase their conversion.

Excellent advise!.. How many calls do you get for 3000 letters?

If I were to offer you $500 per month, would you send me 100 calls per day? Similar voices I can deal with as long as they have unique caller ID.

Seriously, 100 calls per day equals 1 deal per day. How much is one deal worth? Certainly more than $1000 per month, no?

Marc, The purpose of the phone center is to collect facts, not make snap decisions or guesses. They will have a script to follow and the call center is staffed with $12 hr employees that only know what I tell them - not real estate investors. If the callers don't go along with our process - they are likely unqualified sellers.

@Walt Payne I am using the shot gun approach. A reasonable expectation is to get 1 deal out of 100 calls.