Originally posted by R Jenkins Joshua:
I am newbie to this ideal:
What is yellow letters
What is used for
Do anyone have a
sample of the yellow letters
I put together a walk-through on how to make a yellow letter in your word processing software at my blog
http://chris-oshea.com/2010/03/18/how-to-yellow-letter-marketin-tutorial/
All you need to do after you have it set up is put some yellow notebook paper in your printer and mess around with the margins and spacing until everything lines up fairly close with the lines on the paper. Don't worry about making it perfect. The way I see it, if you're printing the yellow letters yourself it's because you don't have the $$$ to outsource the job and you're sending too many to be hand writing them yourself. I got a 4% response with hand written letters to ~75 ugly houses (and believe me, that SUCKED writing 75 letters by hand, I don't care HOW short they were), 5% response with a slightly longer letter that I printed on the computer, and an 8% response from nearly 500 letters to absentee owners with equity... so maybe printing them doesn't squeeze every last % response rate out of your mailing, but 8% from 475+ letters that took me an hour and a half to print (slow printer + ran in to a few problems with my computer) sure beats writing them all by hand! :mrgreen: