@David N.
Congratulations on nearing the finish line for renovating and launching your first STR.
I’m guessing the ski community is highly seasonal and has deep-rooted family traditions of return vacationers. If that is true, many will have already booked their annual trip, and I don’t know that booking window. But many booking windows across the country have compressed, and you will get bookings if you are seriously competitive. This first season is for you to gain hospitality and property management experience and reviews. Next year people will have reviews to read to help them decide if they trust you with their hard-earned money. So, reviews now will translate to revenue potential later. There’s no shortcut.
Hire the highest quality photographer you can, and make sure they capture the “money” shots showing what is most appealing to your target guest demographic.
You mentioned that you are not looking for advice on pricing, but the questions were about pricing. Revenue management is a skill. As a new STR investor, hire dynamic pricing to help you manage revenue. They will help you ensure you don't accidentally leave money on the table by helping you study your competition and by raising or lowering your rates so you can compete better. Additionally, offer 20% off to the first few guests.