@Tom Dieringer After purchasing my first property in 2024, I acquired most of my short-term rental (STR) knowledge from The Short Term Shop, which included maintaining respectful communication with guests, keeping calendar availability up-to-date, and ensuring high-quality listings.
When I initially began May of 2024, I opted to list my property exclusively on a single Online Travel Agency (OTA) - Vrbo. I made my calendar available for twelve months because OTAs tend to reward open and available calendars. My strategy was to establish credibility with one OTA before diversifying. I set an arbitrary goal of obtaining 10 reviews on Vrbo before incorporating Airbnb; however, this process took longer than anticipated, as only 77% of Vrbo guests left reviews. This delay significantly impacted my timeline for adding Airbnb. After receiving five reviews on Vrbo, I attained Premier Host status. Unfortunately, this achievement did not result in the substantial increase in inquiries that I had anticipated. On Airbnb, despite earning Guest Favorite status, I am still striving to achieve Superhost status. About 83% of Airbnb guests left reviews. Oddly, Vrbo bookings nearly dried up and I get a steady stream of Airbnb leads despite the higher rate I set there.
Unfortunately, by giving Vrbo a three-month exclusive head start, I missed revenue that could have been earned by listing on multiple OTAs from the onset. However, this allowed me to gain initial experience and confidence without being overwhelmed by managing multiple platforms simultaneously. In future endeavors, I will add Airbnb immediately upon achieving Premier Host status on Vrbo to avoid similar delays and because it’s a filter. And then again, maybe I’ll dive into both simultaneously since I feel very confident from experience now.
Like @Michael Baum Baum said, guests from both platforms can be quality (I vet to ensure this). A main difference I noticeably experience is who the merchant of record is.
Best of luck with your listings!