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All Forum Posts by: Steven Greenhill

Steven Greenhill has started 4 posts and replied 61 times.

Post: Do you think it matters if you use a 5% or 6% commission?

Steven GreenhillPosted
  • Real Estate Agent
  • New York, NY
  • Posts 66
  • Votes 26

"Updated" "Remodeled' "Mint"??? This looks estate condition to me ... either total gut job or bulldoze to be honest

Post: Do you think it matters if you use a 5% or 6% commission?

Steven GreenhillPosted
  • Real Estate Agent
  • New York, NY
  • Posts 66
  • Votes 26

It's just whatever is the going rate in your area -- do most listings do 5 or 6%? If there will be multiple agents pitching this listing, have STRONG REASONS why you're worth 6% if other agents can go down to 5% -- cite examples of what you would do to market the home, get it sold quickly, qualify buyers, negotiate top dollar, and provide them with the smartest advice on which offers to accept or turn down or counter and for how much and why; explain your skills to create great CMAs that will definitely bring in buyers -- UNFORTUNATELY, the pictures on your listing kill all of this in my opinion. Yes, get a stager for some basics -- and then do some virtual staging for some nice accoutrements that would be too expensive to rent. ALWAYS offer the buyer's broker at least what you are making if not MORE. In the end, it really is the SELLER'S decision -- you don't decide 5 or 6%; it is coming out of their pocket after all is said and done -- if the client is stuck on the number 5%, it's your job to explain that everyone else is offering 6% (if this is the case) and buyer's agents won't bring clients by or attend your broker's open house if you offer less than the competition so they won't know the product and won't bring in their clients. If it's a good client (multiple moves, good referals, high prices, they remain loyal and you work with their kids, etc), and they insist on 5%, take 2% and give 3% to buyer's broker if that's what buyer's broker is accustomed to in that area -- but double check this is OK with your manager b/c they are a good client.  If the going rate is 5 in your area, then go with 5 UNLESS you feel that there is something bizarre about the property that you want to hide and the sellers need to sell quickly -- so you can offer an incentive for buyer's brokers to come quicker. In that case, I probably would ask the seller to spend 7% and take 3 to yourself 4 for the buyer's broker... or as you said, a gift card, a cash bonus, or something else... But you have to prove why you're worth 6 if they have multiple brokers pitching who will undercut you. In my firm, we have no marketing budget on any property and every property is put everywhere applicable and spread to thousands of sites, magazines, newspaper so we have a smaller split. Some companies make their employees pay out of pocket for marketing so they can undercut you at 5% b/c their split is higher. State in your pitch why  your unlimited marketing budget warrants the extra percent and how it will be made up in final sales price.

Post: Investing in Brooklyn

Steven GreenhillPosted
  • Real Estate Agent
  • New York, NY
  • Posts 66
  • Votes 26

I said ENY and Brownsville was dangerous before but lo and behold, see this article!!! https://ny.curbed.com/2017/1/18/14309756/east-new-york-brooklyn-nyc-hottest-new-neighborhoods

Post: WISOR TERRACE, DITMAS PARK, AND CLINTON HILL STATS

Steven GreenhillPosted
  • Real Estate Agent
  • New York, NY
  • Posts 66
  • Votes 26
Originally posted by @Remo F.:

Hi thank you for the info.

The hit areas you mentioned in my eyes are already hit areas. Am I missing something?

 I meant what's going to be the next superstar area for growth? He picked 3 that were spot on!!!

Post: In Defense of NYC's much maligned Co-op

Steven GreenhillPosted
  • Real Estate Agent
  • New York, NY
  • Posts 66
  • Votes 26
Originally posted by @Cody L.:

I'd be AMAZED if a co-op had a $100m liquidity requirement. $100m net work maybe (that's "easy") but $100m liquid?

 Net worth I meant, not 100  million liquid -- but yes, 740 Park Ave wants $100 million net worth minimum... this other building on UWS whee Demi Moore lives -- forgot the name)) is cash only then after closing wants double value of apt in liquid assets.

Post: WISOR TERRACE, DITMAS PARK, AND CLINTON HILL STATS

Steven GreenhillPosted
  • Real Estate Agent
  • New York, NY
  • Posts 66
  • Votes 26

ORIGINALLY LLEWLEYN POSTED THIS ELSEWHERE BUT THOUGHT IT WOULD BE HELPFUL HERE -- I HAVE LOTS OF OTHER STATISTICS BY THE MINUTE -- LET ME KNOW IF YOU WANT SOME MORE INFO:

Originally posted by @Llewelyn A. :

In the Years 1997 to 2001, I worked as a Software Developer for around $100k, peaking around $200k per year with Bonus.

The stock market crashed in 2001, so bonuses was cut and I was making on average around $140k or so.

By 2004, I quit my job.

During that time, my Partners and I bought 3 Brooklyn, NY Investments:

1) 1997 - $340k 2 Family in Ditmas Park worth $1.7 Million today

2) 1999 - $140k 2 Family in Windsor Terrace now worth $1 Million conservatively today

3) 2004 - $890k 3 Family in Clinton Hill now worth $2.8 Million today

.....

MY RESPONSE: 

YOU ABSOLUTELY HAVE AN EYE FOR IT!!!!!!! I heard the newest key indicators are super markets, public transportation, co-working spaces in the area, decrease in crime. Ditmas Park, Windor Terrace and Clinton Hill -- I have graphs from the last THREE YEARS ONLY -- let me show you! WOWWWWWWW. Who would have guessed. And you are beyond lucky to not be on the L train - everyone is exiting all L train stops b/c 2019 they are shutting it down -- no plan fo how to get people into the city so far.

I created an infographic for you for multi-famiilies only in these 3 area -- but 2 beds and 3 beds int these areas have jumped from $300k - over $1 million -- its unbelievable!!!!

What do you think the next hIt areas will be? I'm guessing Sunset Park, still Crown Heights, Red Hook, Greenpoint, and parts of Queens.

PLEASE ADVISE!

In case you're wondering, 3 beds in Windsor Terrace median was 369k in 2013 -- today is $1.25; Ditmas Park $440,000 in 2014 and $1.082 now for 3 beds; Clinton Hill is 779k in 2013 and $2.1 today for a 3 bed!!! WOW

Post: In Defense of NYC's much maligned Co-op

Steven GreenhillPosted
  • Real Estate Agent
  • New York, NY
  • Posts 66
  • Votes 26

Copied from a fellow broker so i have to paraphrase but thought this was good info -- esp why we never crashed in the housing bubble.

MY WORKING FIRST TO @NICHOLAS B: I have an excellent article for you regarding why NYC never experienced the crash we avoided the downturn b/c 75-80% of our buildings are co-op -- MUCH more financial restrictions than a mortgage (typically 25-33% down but could be up to 75% down or cash only) -- higher down payment and 2-3 years of POST CLOSING LIQUIDITY (maintenance + mortgage) must be in your checking account AFTER closing in case of ANYTHING... some co-ops require full cash only and then post closing, be worth twice the value of the apartment-- some notably require you to have over $100 million in assets!! We had no downturn here.

ARTICLE:

There was a time when the only people who bought condominiums were those who couldn’t meet a co-op’s financial requirements. 


Now it seems that everyone wants a condo. And some of the most sought-after buildings in the city—15 Central Park West and 101 Warren Street, for example—are condos.

Some years ago I heard Barbara Corcoran tell an audience at the Harvard Club that they should all buy condos. She couldn’t come up with a single reason why anyone would want a co-op.

The legendary Dakota, New York's oldest co-op,
at Central Park West and 72nd Street.
Built between 1880 and 1884.
I was quite amazed to hear this as at least three quarters of the Corcoran listings at the time had to be co-ops. She must have felt very, very strongly on the subject to speak so badly of her own listings.
The perception is that if you live in a co-operative apartment, not only will your neighbors know all there is to know about you including your uncle's pajama size, they will also tell you exactly when you're allowed to blow your nose and when you're not.

There are, of course, advantages and disadvantages to both forms of ownership. It's just not as simple as many buyers think.So Barbara, in case you’re reading this, here are some good things to say about co-ops.

Today in New York, there are almost three times as many co-ops as condos, so right off the bat, if you're interested in co-ops, you have a great deal more choice.

You'll also find that, by and large, co-ops are significantly less expensive than condos. To some extent this is because so many of the condos are newly constructed or new conversions and have a lot of bells and whistles. But even older condos come with premium prices.

In the last twelve months, the average price in Greenwich Village for a prewar two bedroom co-op with a doorman was about $1,860,000. The average price for a similar condo was about $2,580,000.

Co-ops are the reason New York has had so few foreclosures, while the rest of the country has had so many. You just can’t buy a co-op unless you can comfortably afford it. The co-op board won’t let you. Everybody who buys in a co-op has to qualify financially.


That means that not only will you not run into financial trouble, but neither will your neighbors. It's unlikely that you'll ever be asked to absorb their share of the building’s expenses.


If a co-operative needs, say, a new elevator, it can borrow the money, using the building as security for the loan. The interest will be tax deductible. And the part of the principal that's attached to the shares you own can be added to your base when you sell, thus lessening the amount of capital gains tax you will pay.


Condos can’t do this. It’s very difficult for a condo to borrow money. So the condo association either has to already have the money in a reserve fund or must levy assessments.


Michael Gross's history of one of New York's
most sought-after co-ops, "740 Park, The Story
of the World's Richest Apartment Building"
was published in 2005 (Broadway Books).
Another thing: co-ops generally frown on anyone but the owners living in a given apartment. That means little chance of living next to a 19-year-old whose parents bought him the apartment and whose parties start at 1 am. Or a stream of different friends of an owner who uses the apartment as a hotel room for guests.

Co-ops generally do not approve of investment buyers. Most have restrictions on subletting. So you can be assured that there won't be too much turnover among your neighbors, and that, as owners, they'll have the same concerns you do about maintaining the common areas in the building.

Co-op boards generally favor buyers who have the same interests they do, especially financial interests.


If you're very happy about your building's exceptionally low maintenance and don't mind that its lobby looks like a time capsule from the 1970s, you probably don't want new neighbors who want to spend the co-op's money to renovate it.If you’re an artist who needs a large, high-ceilinged space to make art but who isn’t rich and famous yet, you may not want to spend money on amenities like roof decks and exercise rooms. You'll be wary of new neighbors who do.

Some co-op boards may actually turn down buyers because they're too rich. They don’t want the building’s character to change. (Note that co-ops almost never give a reason for a turndown. They're not required to, their lawyers tell them not to, and they don't.)

On the other hand, when you’ve got actual Picassos and Turners on your walls and ancestral diamonds and emeralds in your safe, your apartment can be a target for thieves. You won’t mind paying extra for an attendant in every elevator in addition to a doorman and concierge, just to make sure your valuables stay yours.

If you're the type who designs your apartment with an eye to seeing it in Architectural Digest, you won't mind spending money to make sure the lobby has a similar look of affluence.
You may not like the idea of borrowing money. When the building needs a new roof, you may prefer just to write a check. And you would like your neighbors to feel the same way.


Thus, some buildings seek tenant shareholders with extraordinary resources. Not only do they require that apartments be paid for entirely with cash, not financing, but applicants must be able to show vast amounts—sometimes as much as $100 million—in liquid assets.

Of course there are a whole lot of co-ops whose requirements fall in between these two extremes. But chances are, if you're in a co-op, your neighbors will have the same financial interests you do.

All in all, there's a lot to be said for the co-op form of ownership. Next time I'll tell you the good news about condos.
(By the way, just in case you don't already know this, the main difference between a co-op and a condo is that a co-op "owner" actually owns shares in a corporation which owns the building. He has a proprietary lease for his apartment. A condo owner owns the real estate--the floors, walls and ceilings of his apartment.) 

Post: Ever get jealous? How do $1M homeowners own that?!

Steven GreenhillPosted
  • Real Estate Agent
  • New York, NY
  • Posts 66
  • Votes 26
Originally posted by @Justin B.:

Someone may have mentioned this.  I didn't read all 70+ replies.  Keep in mind why we got in trouble in 2007.  I'd venture a guess that a lot (I want conjecture as to a %, but it's probably higher than we think) of those people really can't "afford" it.  It's the same with expensive cars.  Different people have different views of what they can afford.  Some people have a really nice house and/or car and spend every cent they make every month on it, foregoing any type of investing.  That means ANY negative change in their situation and it's all at risk.  It's not just the "poor" who live paycheck to paycheck.  Back in 2007, I was approved for a loan for my primary residence that was double what I actually bought.  Had I bought a house at the level I was approved, I'm not sure how I'd eat or do anything else, but yet I was approved for that amount anyway.

I look at it a different way.  Whenever I see someone with a really nice house or car, I often find myself asking "I wonder how much debt they are in and can they ever get out?"  Sure, there are plenty of people out there who have these things and it's a small % of their income because they are truly rich, but my gut tells me that's not the majority.

 I have an excellent article for you regarding why NYC never exerienced the crash --http://withconfidence.blogspot.com/2012/08/which-is-really-better-co-ops-or-condos.html -- we avoided the downturn b/c 75-80% of our buildings are co-op -- MUCH more financial restrictions than a mortgage (typically 25-33$ down but could be up to 75% down or cash only) -- higher down payment and 2-3 years of POST CLOSING LIQUIDITY (maintenance + mortgage) must be in your checking account AFTER closing in case of ANYTHING... some co-ops require full cash only and then post closing, be worth twice the value of the apartment-- some notably require you to have over $100 million in assets!! We had no downturn here.

Post: Ever get jealous? How do $1M homeowners own that?!

Steven GreenhillPosted
  • Real Estate Agent
  • New York, NY
  • Posts 66
  • Votes 26
Originally posted by @Llewelyn A.:

In the Years 1997 to 2001, I worked as a Software Developer for around $100k, peaking around $200k per year with Bonus.

The stock market crashed in 2001, so bonuses was cut and I was making on average around $140k or so.

By 2004, I quit my job.

During that time, my Partners and I bought 3 Brooklyn, NY Investments:

1) 1997 - $340k 2 Family in Ditmas Park worth $1.7 Million today

2) 1999 - $140k 2 Family in Windsor Terrace now worth $1 Million conservatively today

3) 2004 - $890k 3 Family in Clinton Hill now worth $2.8 Million today

.....

 YOU ABSOLUTELY HAVE AN EYE FOR IT!!!!!!! I heard the newest key indicators are super markets, public transportation, co-working spaces in the area, decrease in crime. Ditmas Park, Windor Terrace and Clinton Hill -- I have graphs from the last THREE YEARS ONLY -- let me show you! WOWWWWWWW. Who would have guessed. And you are beyond lucky to not be on the L train - everyone is exiting all L train stops b/c 2019 they are shutting it down -- no plan fo how to get people into the city so far.

I created an infographic for you for multi-famiilies only in these 3 area -- but 2 beds and 3 beds int these areas have jumped from $300k - over $1 million -- its unbelievable!!!! 

What do you think the next ht areas will be? I'm guessing Sunset Park, still Crown Heights, Red Hook, Greenpoint, and parts of Queens.

DOJO (PROPHET) -- PLEASE ADVISE!

In case you're wondering, 3 beds in Windsor Terrace median was 369k -- today is $1.25; Ditmas Park $440,000 in 2014 and $1.082 now for 3 beds; Clinton Hill is 779k in 2013 and $2.1 today for a 3 bed!!! WOW

Post: Newbie from Staten Island

Steven GreenhillPosted
  • Real Estate Agent
  • New York, NY
  • Posts 66
  • Votes 26
Originally posted by @John Spina jr:

Hello I'm looking to start investing in real estate in my area.. anyone have any advice or comments about investing in staten island? Im open to anyone in the area looking to network and exchange knowledge.

 That ferry is killer - there are so many better places to invest. If you're thinking "ritzy" Todt Hill, i have to say it's reached it's peak for sure.