I'd just like to add based on my own experience here Senior Living is not a get rich quick thing - there is a TON of risk and great barriers to entry as there should be.
I was a bit naive on some things and as I had shared with someone offline I dont know that I'd have been brave enough to take the leap to this business had my former employer at my W2 job made my life so miserable I hit rock bottom...so I have to give kudos to them for kicking me in the butt and throwing me over the cliff.
Anyways need to remember this is a PEOPLE first business - very little has to do with real estate. This is a full blown business. Reputation as you have seen is everything - When we purchased our place we knew it had a great reputation so we took over and ran with it - little did we know there were lots of operational challenges that needed to be overcome which has taken us nearly 2 yrs and counting to correct but we are doing good now. Can't stop marketing and you need to make sure your residents and team come above everything else. Do that and the rest should take care of itself. Appreciation is key. Sonic Runs - ordering food for the team, letting them eat free (after residents have been fed at mealtimes of course), letting them know you appreciate them for the little things small gifts here and there when appropriate, having an open door etc. Your staff will make or break you.
I've learned how important it is to have a great manager and a great nurse on staff - we had only 50% of that for quite a while and no matter how great the other part of the team is - if you dont hit on all cylinders it makes it hard.