Hi @Taylor King, STR's do excellent in the Traverse city area and surrounding areas. I have 3 downtown and the occupancy rate is good during the winter, and excellent in the summer. I also have several long term rentals in the Traverse City and surrounding areas. I have never done the BRRRR strategy with my long term rentals, I generally look for properties that may need some minor repair work, or very minimal updating, but are currently at below average rental rates. Tenant demand for long term rentals is extremely strong, there is a huge shortage of available rentals on the market.
I have been helping a few client find lakefront STR's. You need to pay very close attentional to township rules/ordinances. Right now lakefront is in extremely high demand. Multiple offer situations, well above asking price, and the majority are going for cash with a quick closing as soon as title work completes. So that market is very difficult to compete in, but i have written up creative offers for clients and won a few of the bidding wars on lakefront.
If you are looking for long term rentals in the Northwest Michigan and Traverse City surrounding areas, I know a few on the market that could be good opportunities. They are mainly 2-4 unit (small multi-family) properties. There is also a phase 2 of a new build condo in downtown traverse city zoned for STR's, so that could be an option as well if the numbers work out to your expectations. Let me know if there is anything I can help you out with.