Hi @Tamiel Kenney - thanks for the heads up! Unfortunately I won't be in Atlanta until end of August but defintely would love to be kept in the loop for any future meet ups you'll be hosting!
Key note - I notice you mentioned knowing 'where to look' - Atlanta is large and I am getting more and more familiar with it, what neighborhoods have you seen are great areas to invest in when it comes to multi-family units?
Additionally - we've had success optimizing for conversions with image, video ads and as well as Instagram from an e-commerce perspective leveraging what we call a "look-a-like audience". The main question I would have to initially ask is what were you optimizing for? Traffic, lead generation? Based on that there are many metrics that you can look at in the ad campaign that can tell you a story...
1) A low number of impressions might spark a few questions:
- Is your ad targeting the right audience? In other words are the keywords in your campaign relevant?
-Is your ad being shown to the same people?
- Is your targeted audience big enough? Is your budget adequate to the size of the audience?
2) A low CTR (Click-Through rate) may spark the following questions:
- Does the Ad speak to the audience? Is the Ad copy drawing people in or away?
- Do you have a proper call to action "Learn More" vs. "Buy Now"button.
3) High CTR with low conversions (i.e. email options) - this gets interesting....(bc at this point you're so close!)
- Is the message uniform? (does the ad say one thing and the website another)
-Are you offering a "no brainer" value on the landing page (website)
- Do you have a video on the landing page to build trust, introduction, lure them in?
These are just some thoughts at the top of my head, usually I'd have to have a closer look at the whole funnel to see areas we can improve on. :)
