@Kyle Olsen. BRRR definitely works in Kenosh & Racine. It all comes down when you buy the property. If you buy correctly you will be able to have multiple exit strategies. A few things to make sure when executing this strategy. First, as I just mentioned you have to buy correctly. If you don't purchase the property at the correct price you are just setting yourself up for failure.
Second, when analyzing the property before you buy be sure the property can bring in enough cash flow after you account for mortgage, taxes, insurance, reserves for repairs, vacancies, utilities (if tenant is not paying), & property management (if you choose to have a PM but I highly recommend it).
Third, when you rehab be sure you are building in enough equity into the property so that it appraises out correctly when you refinance. Don't over do the rehab but you still want to take care of larger ticket items while some cosmetic changes will help bring in good value. The goal should be to get 70% LTV so you have to bring very little cash of your own to closing. For example, it would be your goal for a property to appraise out at $100,000 and you are all-in on the property for $70,000. This way you'd basically be bringing almost no money down to closing. This is the fun part of the process! When you go to closing with almost no money down and you know have a cash producing asset. :)
As for DM campaigns, I highly recommend it. But, I totally agree with Brock in the sense you have to be consistent. You just can't send out a batch of mailers one time to a list and expect to get deals. It's takes hitting that list 4-5 times to really see if the marketing campaign works. I see investors say direct mail doesn't work but they don't put the time & money into a campaign. We hit our lists at least 3 types with a specific peace of mail to see if it works. If we some some initial return we stick with the mailer. If not, we typically will discontinue that piece and start another one. It's trial and error when it comes to direct mail. It also can be costly to be consistent but DM does work so I would recommend it.
Hope this all helped. When COVID is done I'd love to connect and meet. Let's get something on the calendar. We can even do a zoom call in the meantime. Best way to reach me is via email.
Talk soon!