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All Forum Posts by: Ramon Gonzalez

Ramon Gonzalez has started 6 posts and replied 41 times.

@Robert G.How did you find the address? ?

@Kenyon MooreI use the data from the tax assessor to do direct mail

Post: Leads to foreclosed properties

Ramon GonzalezPosted
  • Miami, Fl
  • Posts 48
  • Votes 16

Direct Mail and ON-line marketing, but it is not easy

@James Ritter@Jose R.Thanks, Our team appreciates it, let us know if we can do something together in the future.

@Robert G.It is legal- zoning is T3L it is updated in the city of Miami NOT in Miami Dade Public Records.  We have contacted the county on this to get them to update it and sent them the info that city of Miami Has.  We got lucky and we worked hard as well.  The harder we work, the luckier we get. Just blessed buddy.  Happy Wife, Brand new newborn, no sleep, but happy!

@Karina S.Situation- seller rented house to family and they trashed it

@George P.Location my man. when I say work we just did a few dump runs and repaired the stais- it still needs a full rehab- just presentable.

@James CharlesExcited for you, be aggressive, let me know how I can help 

Post: Putting together your marketing letter (Question)

Ramon GonzalezPosted
  • Miami, Fl
  • Posts 48
  • Votes 16

Craig, the usual:

Close on the date of your choice

All Cash

We pay closing costs

Sell the benefits not the features of calling you.

A great book-"The direct mail solution" by Craig simpson.

My Tips from the book below: Hope this helps my man.

Clear Call to Action at least 3 times! Phone Numbers in Bold! STRONG CALL TO ACTION
                 
CLOSE- Strong close with the CLEAR CALL TO ACTION          
                 
Sell the Benefits not the Features! (what benefits appeal to my audience)        
USE- FREE AND NEW              
                 
Large Easy to Read Headline- Benefit Driven (related to the conversation that is going on in their head) sans seriffont  
                 
Use average language that is simple and effective- use their words (language of the audience)    
                 
Make sure you use their names in the letter at least 1- they love to see their name and the words you/your (1st thing reader looks at in letter)
                 
The signerature in the end of th letter- clean and readable Signerature (2st thing reader looks at in letter)  
                 
The P.S. at the end of th letter- Must reiterate the offer, the deadline and other important points (3rd thing reader looks at in letter)
Consider P.P.S.- as this is MORE IMPORTANT THAN YOUR HEADLINE      
Because of the way people read a letter- it is imortant to repeat yourseldf in the letter.    
                 
The reader skims the letter- looking at pictures/ quotes/ (4rd thing reader looks at in letter)      
Put a picture- illustartion- the human form pulls more than anything else.      
                 
Answer ?'s or objections going on in the readers mind- Can I trust you? Do you really know what you say you do? What Can I lose by taking you up on your offer?
What can I gaim? Are you legitimate?            
Have others used your product and what did they say?        
Try to think of questions and objections the reader will have          
Talk to the reader directly and adress the conversation that is going on in their head.      
                 
Keep paragraphs short- indent, make it easy top read- use the easiest font to read min 12 point font- serif font  
Use bullets that are Easy to read              
Nice and Large Body that looks appealing and Easy to read- CLEAN        
Keep the message focused on the points at hand- BE CLEAR          
Repeat the main point in different ways so that the message sinks in        
                 
Offer proof with scientific data or testimonial and or some kind of Guarantee that they will not lose anything  
Use testimonials- present proof that others have used        
                 
SENSE OF URGENCY- if they don’t respond- thye will suffer a loss- money prestige or opportunity    
Irresitable offer with a limited time to call          
They need to call RIGHT NOW if they put that letter DOWN- they are not calling    
                 
FEEL OF THE LETTER- enthusiasm-the "Main Idea tha tyou are pssionate about the letter needs to come off the letter  
We care- what is the feeling that we impart into our product or service      
What is your big idea, that you feel compelled to tell people abouit and that enthusiasm is what breathes life into the letter
The letter is your one-on-one sales person          
what is it that we love about what we do and makes us standout from the competitoin.    
Share the enthusiasm and the spirit of the letter with them        
How are we different than the competition?          
It must come from the HEART that is what people buy        
                 
CURIOSITY- the letter must keep the reader curious            
                 
WRINT TO 1 PERSON- the letter must be written to 1 person- the intended audience as if you were belly to bell  
This is one individual talking to another invdividual          

Purchased a property in Miami Fl, cleaned it out and got it ready for a rehabber to purchase. Purchase Price 87k, fix up 4k (clean out and put tarp on and repair stairs for safety)- then put on the MLS for 179k. Got over 100 calls and 39 showing with over 18 offers, the highest offer is currently at 195k all cash and close in 1 week. We will have the final highest and best on friday 2.27.2016!

100k Profit on a Wholesale "Prehab" Deal- Prehab is where you purchase the property and clean and out and get it ready for a professional rehabber to come in and purchase and rennovate the property.

The deals are out there.  We got this one by doing direct mail.  You just need to do more direct and move fast when you get something.

We just doubled down on the direct mail for the month of March and I will keep the BP team on the loop.  So far this has been a great deal and my team and I are super stoked about it.

Lastly, I am here to help anyone I can in any way.  I am looking for a way to contribute back, I don't need this for the money, thank god this business has given me and my family the opportunity to be financially free and a Multi-Millionaire.

Wow, thats the first time I write that in Public..

Thats the house below.  Keep Persevering and Keep hustling.

Hoping this and I may serve as an inspiration for you!

Post: Best Deals are Off MARKET in Miami

Ramon GonzalezPosted
  • Miami, Fl
  • Posts 48
  • Votes 16

I dont dable at anything.

I am committed to mastery in the area of Real Estate.

If you are looking for 1-2 hold deals a year in a VERY HOT market you will overpay and when the market turns, interest rates rise and rents fall, it will be very difficult to service the debt.

Unless you are silly enough to buy all cash.