Hi @Demetrius Johnson
I'm a local investor and recently flipped a house in Murray Hill that is on a busy road.
https://www.zillow.com/homes/4617-Post-St-Jacksonville,-FL,-32205_rb/44469776_zpid/?
There are many small reasons why your house hasn't sold yet, but they all influence the price!!
First is location. Like you said, it's a busier road, and also within a section of the neighborhood that isn't the nicest - several large low-end apartment buildings nearby.
4330 Bethwood sold for $136k, and 1127 Randolph sold for $125k and they both have better locations within the neighborhood. At this point you probably should be clocking in around $115k-$125k.
Another consideration is timing - the market is very slow in November and December with the upcoming holidays - fewer people looking to buy. Agree with what @Charles Whitaker was saying. If you had listed initially around $125k it likely would have sold already. Initial pricing is very important - too high and it'll sit and cost you money. If you list too low it's possible you could leave money on the table, but on the other hand that could lead to a multiple offer situation which could raise the price back up. Murray Hill in general is a very desirable neighborhood, so if you don't have any offers in a week or two, the price is just too high. I had multiple offers and was under contract in less than a week even though my flip was on a busier road than plymouth. But my flip was priced right and also listed in the spring which is ideal.
Now for the house itself - the buyers in Murray Hill who are paying the most are looking for very specific things - basically a charming unique historic home for what is a bargain price compared to nearby Riverside/Avondale neighborhood. IE Riverside taste on a smaller budget lol. So things like charming curb appeal - not "cookie cutter" - hardwood floors - front porch - unique style of some kind.
Having hardwood flooring is very important. Some of the before photos are appearing in my listing for whatever reason so you can see the bedrooms used to have carpet but I put 2.25" solid oak back in to match what was originally there, and refinished it all. My flip is a historic 1920s bungalow so very important in the rehab to put in materials true to the original style from when the house was built.
Your house is more mid-century so I would have tried to take the overall design in a MCM direction, which is popular with young people in general these days, and specifically hipsters looking to buy a trendy cute place in Murray Hill. If there was hardwood I would 100% repair and refinish it, then done fun sputnik lights, and mid-century tile in the kitchen and bath, etc. Doesn't have to be expensive if you're smart but just overall makes the house unique and stand out.
I like the blue body color on the exterior, (it's kinda mid-century actually) but agree with @Linda S. and @JD Martin - that door color is bad. I'd go with the same cream as the trim just for budget reasons. Also get house numbers with a more modern style and put them over the mailbox - a modern style mailbox wouldn't hurt either. Overall needs to read "young and fun mid-century" instead of "grandma mid-century." If it was me, I'd source a funky mid-century door from craigslist or facebook marketplace and go with finished wood, or painted a fun coordinating color, but that's a lot of work. And some window boxes the same color and style as the door.
I like the new concrete driveway (I did that as well for my flip) but overall the curb appeal needs a boost. I'd go with landscaping for a budget-friendly update - lots of spikey, modern looking plants and grasses. Maybe a few coconut palms to the left of the front door.
I'd include a basic washer and dryer. Mine weren't in the photos, but I did include a set. At this price point there are lots of first-time buyers so they'd appreciate having a set in place.
Anyway best of luck with your flip! It's easy to sit here and criticize someone else's work, but actually getting out there and doing it takes drive and courage. Here's an attaboy! You'll get there. Just keep on keepin' on!