All Forum Posts by: Paul T.

 Dude,

you ask for help from the experts.

In fact you ask experts BECAUSE your method is not working. And when we tell you why it is not working you fight us... Then why ask anything when you will just dismiss the answers you do not want to face?

An expert (2 actually) tells you some solid advice and you resist it.

I am telling you, IT DOES NOT MATTER!

What you are saying makes ZERO sense.

You see what you want to see and you want to believe what you believe.

It does not matter HOW specific or motivated your list is. We are dealing with humans. Humans have a non trusting and skeptical nature. Not because they desperately need to sell their house will they jump on the first card that pops through their mail box, or the first ad on FB they see. Besides your second flaw here is that you assume YOUR ad is the only one they will see.

If they see your ad, and then an other companies ad, and they have a killer website 3000 testimonials a video and are everywhere on the net... do you REALLY expect to get anywhere based on sheer desire? No, you will not!

Stop thinking it is all about you, your ads, your marketing... it is about how much better, credible, legit you come across than your competitors.

But hey.

Do what ever it is you believe will work.

But for added effect...

My name is Zwimbwambanewenewe and I am from Nigeria.

If you wire me money.. just 10 dollars I can have my team started giving you an offer on your house. What is your credit card number?

So now.. you are VERY motivated and you have visited 3528 we buy houses websites (and FB knows you have)..

will you send him 10 dollars?

No? Oh geez why not? I reached the right audience though facebook.

Be a sponge. Realize you know nothing. Listen to people and by all means argue, prove and disprove what they say. But it starts with realizing oneself how little you know. That makes you a better listener.

I do the same thing.

Good luck

ohh your Q:

Besides, how would you even get all of that branding without starting somewhere?

Simple. You get a website. You get a logo. You talk about your company. You put a picture up if you with your logo encrusted polo shirt. You make a video. You create an LLC. You write blogs. You get involved in your community. You make donations, you can do A friggin TON to get noticed and to raise brand awareness.

But most people will then say..

"OK yeah... but anything OTHER than that..."

And that is why they fail.

You need to step up and do what needs to be done to take over. You are looking for shortcuts!

 I fiercely am against Facebook ads because well, it is a waste of money to be quite honest, but I believe Mr. Nick here is correct.

Ads don't do crap if you do not have a brand to back you up. Now let me rephrase this...

Without credibility (testimonials, an amazing website, etc. etc.) you are throwing money away on ads.

Do not get me wrong. Ads work. DMM works, even FB could work (man it burns even writing that)... I just do not believe in spending so much  money on ads when way better leads are simply free.

Get a website, work on SEO, work on your credibility and get a ton of free leads.

I do not reach 120K people a week. I probably reach 300 people a week, 

but this is what I get:

It is not how many people you reach, it is not even about how many leads you get a week. It is about how much money you make vs how much you spend getting and working these leads. And yes it does start with getting a bunch of leads.

Nick here goes out and finds the leads.

I sit here and let the leads find me.

Is my method better? Absolutely not. He may be making $3M in profits while he spends $1M in marketing

I may be making $300K in profits while I am spending $0 dollars in marketing.

My point is... you need to do the numbers and research. Personally I love my easygoing approach where I do not have to worry about leads, marketing,skip tracing, buying lists, filtering the lists, facebook pixels, ad research, experimenting with ads, trying new ads, researching the results, tweaking omg yada yada yada.

I just do SEO and I am done.

But to each their own.

Paul- I'd be happy to help you try and figure out what's going on. A few general questions to get started: How long has the ad been running?  What is your campaign objective?  Are you doing automatic bidding or manual? What does Facebook say your target audience size is?

Send me a PM if you'd like me to look "under the hood" at your business manager and audience and give more specific advice/troubleshoot in detail

From what I have been told by other investors I know, and in my limited experience with Facebook ads, they are not very useful in generating leads for motivated sellers. All the investors I know say they are good for branding and brand recognition, but not so much for actual leads. I have run some ads myself with no success...

Rich I think its regional.. right now for instance in the Portland market rents and mortgages are about the same.

and for those that bought a few years back they are lower than rent.. 

I see the point though in markets like much of fly over country were there is excess inventory and vacant homes all of the major metros in those areas have thousands of vacant homes..  and historic none appreciating markets.. the ONLY thing propping up those markets is investors refurbishing exiting homes for rental purposes.. simply because you can buy and renovate those homes for far less than replacement costs.

and much of what happens of course is demographic shifts IE flight to suburbs but we are now seeing a reverse of that in areas were commute times are so bad  ( Atlanta )  and or the millennial buyer who just wants to uber and not own a car.

Things you and I probably don't have much of a concept for..  IE how we live and how the younger generation is living But its back to the future.. I mean even in the 60s when I would go visit my grandparents in Milwaukee.. there was the corner store.. corner Pub  Friday night fish fry.. most of it walking distance. 

Walk score is now a huge deal in our market here in Portland.. not sure in places like Texas were its so BIG and spread out. I have to think they have urban cores as well..