I'm back. If I am doing a blog, is this the place to do it or am I replying to myself. Man I am so clueless! LOL
I just returned from my broker training and soon, I will be up and running. The most frustrating thing so far is the state blocking my license application. They say I owe them $511 in back taxes from 2010. My CPA says they owe me $9,900! Long story but I am being held hostage. So, today I decided to pay the $511 versus holding up my license. I figure I can make money by selling a property and earn the $511 bucks back. Seems to me the state has more to win with me working and creating taxes than holding me hostage for $511. Its an ongoing battle.
So I spent the last week in training. I hope to pass on a few experiences and maybe something I say will help someone who follows me. This is my real life progress learning this business so I hope it does not bore you. As I write, I often prioritize and organize myself. It is almost therapeutic. My first task as a "Land Specialist" for Whitetail properties is to begin taking on listings. My broker has given me a plan of attack called "shock and awe"! Basically it is a play book with six steps to introduce myself to my market here in Western Wisconsin and throughout my social media network. So, in the next few days I will be writing a letter to go out to my hundreds and hundreds of contacts. Anyone, and everyone will receive this letter. It is a bit of a form letter but I plan to personalize it some for the general send out and then make it much more personal for my closest circle of friends. Part of me thinks this is a bit hokey, but the other side of me says stick to the plan. So, I will.
Next is a press release to the local newspaper of the first county I plan to target. The press release will also be accompanied by a 1/2 page ad. Then an on going 3x3 in ad there after. I plan to make this a regular ad as long as it is not to cost prohibitive. Some of the agents who have been out there in the field have advised against this saying they never got any leads this way. I question this because I wonder how many weeks or exposures they paid for? I know from past experience it takes about 10 exposures for someone to react. So, often you need to stick with it to see results. But your pocket book can be the limiting factor. The WTP company has a great logo and a very strong brand so the recognition should be high I think and hopefully, it will lead to some listings. Got to get listings.
About 5 days after the press release and 1/2 page ad my next step is a mailer. I was told I can go to the county offices and request a land owner list. I plan to target any land owner that owns 40 acres or more. Then, send them a 6x6 professionally made mailer. These mailers are already designed by the WTP corporate media department. I just need to provide the addresses in excel format and the print company, Cedar Rapids Printing, will send them out and bill me. I think it is 9 cents a card but I need to confirm that. Once these go out I am advised to continue this mailer on a quarterly basis for ever. More or less. I am told the mailers are the single best tactic for getting listings.
More next week, thanks for following and reading. Any advice, connections, questions will be appreciated. Good Selling and good investing.