Part II of my answer:
Not only is it important to ask the right questions, but being able to read their “body language” is also important and listening to their words and tone of voice.
SCREENING YOUR TENANTS
When they come to the Open House I screen them further, and here is where I really focus on body language.
The Open House
The screening process begins the moment you answer the phone and it’s someone interested in your rentals. (This would be before you put your ads on your voice mail, and you are answering the phone physically).
It is at this time that I get a “sense” of that person. They will either come across as a professional, and ask logical questions, or they will talk fast and ask silly questions. Or they will be quiet and YOU will have to do the asking to see what they want, or they may just be rude and demanding. Plus, there will be times when they want to tell you their entire life story as to why they are looking to rent and why they need YOUR rental unit. And even though you may roll your eyes and get tired of hearing the same old things day after day, you must remember that this is a business of people management, and you will meet many types of personalities along the way.
Curb Appeal
It’s not enough to fix up the inside of the house. That’s important but the outside is what draws the applicants!
If the outside looks like a dump, guess who’s going to apply? Most likely only those that don’t pay their rent, and are on the run from a previous landlord. You have a lot of competition out there. You want your place to look inviting, well-kept up, lawn well groomed, shrubs taken care of and looking sweet and neat. Otherwise, you will be sitting there for a long time waiting for people to show up and no one will.
STAGING & GIMMICKS
Once you have grabbed the eye of the “people driving by” you want to make them want your home by making it look like a “home”.
I really like doing an Open House and seeing the types of people who apply. I like to see how different people dress, notice their attitudes, and see the way the children behave.
One incident I will always remember when I was doing an open house, was a little girl coming up to me, and noticing that there wasn’t a refrigerator or stove in the kitchen and asked, “Lady, don’t you have any food?” I burst out laughing and so did her parents as they told her that I didn’t live in the house and that it was for rent.
Then there are the people who will try to bring food and drinks into the home, despite the notices I put on the front screen door saying, “NO FOOD OR DRINKS ALLOWED”. When I see someone coming in with these items anyway, I confront them at the door and tell them to leave it outside. Little do they know they have just been disqualified? I feel anyone who does not have the common sense to leave their food or drinks, outside while touring a home will not have the common sense to take care of the home. This goes for smoking as well!
As I have already mentioned I enjoy seeing how some people dress. Some people dress in fine leathers and suits, while others will come looking like vagrants just off of the streets and perhaps they are. But no matter what they look like I greet everyone as though they are the most important person in the world, and to me they are. But not everyone will be nice and there will come a time when you will have to be assertive and firm and will have to ask them to leave, and that is with applicants who wonder why you charge so much for rent and move in fees. And…. no matter what you answer or what you say to them, they will have a tendency to argue.
With these types of people, I usually tell them that $700 a month isn’t really very much at all to pay for a three-bedroom home with a full basement, fenced in backyard and a garage. I tell them that a one-bedroom apartment rents for that amount alone. Here you have an entire home, privacy, your own parking space and a fenced in backyard all to yourself. I tell them that $700 a month is quite a good deal and if they want to argue some more I just say apologetically, “I’m sorry I don’t have anything that is suitable to your needs, but I do appreciate you coming.” What can they say to that? There really isn’t much they can do.
MEETING PEOPLE AT THE DOOR
When I do an open house I have a folding table set up next to the window in the Kitchen. I have a nice table cloth on it and a small decoration of flowers or some type of Knick knacks. I also have application forms, and pens, and other handouts for the people who stop by. (We will get into that in a few minutes).
By having the table next to the window in the kitchen it enables me to see and know when someone has arrived at the open house. But it also allows me to see the type of person they are by them just pulling up into the driveway. It is surprising what you can gain by watching people.
Most people will pull up into the right driveway. Others will pull up into the neighbor’s driveway (a real no-no). And some will park in the street in front of the house.
Some will have an overload of people in the car. (Like they were going to win a contest for how many people they can stuff in a car). And some will have nice cars and some will have cars that aren’t so nice.
Some will get out of their cars smoking, and some drinking pop or something else. Some will have a lot of kids who get out of the car drinking red pop and eating chips. And sometimes I will see them toss the empty bag on the lawn.
And then there are the ones that are on their cell phones, and you think they are talking to you when they are really talking to someone else. They are the ones that have that little earpiece in their ear and the cell phone is nowhere in sight. Naturally, you think they are talking to you, and when you ask them “What?” they walk away from you annoyed, leaving you to walk away feeling foolish because you just realized they were talking to someone on the phone and not you. Yet at the same time, left you disgusted and not liking that person very much.
Do you see where I’m going with this? Do you think I’d rent to some of these people? Even though I may not rent to these people, I cannot discriminate against them because they don’t have well-behaved children, or they don’t have commons sense. But, you see, I never have to worry about discrimination because these types of people disqualify themselves. When people don’t act responsible, it shows up on their credit report, references, employment, etc. And even though I know 99% of the time they will never qualify to be my tenants, I will treat them with respect and welcome them into my home and offer them the option to look around.
This is enough to get you started, but believe me there is lots more to know.
Nancy Neville