I always check to see what the comparable houses are in the area especially in the same tract. The top price is always the prefect house. Check to see how your property compares then start to adjust your price. I know it is not perfect but, Zillow is pretty darn close. Then, how long has your tenant been in place? did you raise your rent last year? how much? Keep your tenants knowing that rents go with inflation and rise every year. Just like everything else. 3 to 5 % per year is a standard. Your property tax & insurance went way up this year right? Who is going to cover the increase? you?
To end, I did have one tenant this year who is going through a divorce and the whole family moved out except for the mother. during the yearly inspection i saw pictures of full moving boxes and putty on the walls to fill some small picture frame holes. ok,, i said to myself she is leaving get ready to take a hit with a turnover. There was no notice given to vacate. I ask my property manager to offer the SAME rent for a one year lease. She took it and i am good for another year. 2400 sqft for one person? It must fell like home in a tuff year. I have one year now to see if next year I will loose her with a rent increase. My point is EVERY situation is different and only know what your BIGGER POCKETS budget can handle.