Originally posted by @J Scott:
How do you plan to find properties? What is your marketing strategy?
Pre first deal free strategies
1. Craigslist/etc. sites, e-mailing, calling, voicemailing, replying to FSBO/rental ads, my goal is to smoothly contact hundreds of people per day efficiently
2. Having wholesalers that don't work with no/low/negative equity situations pass me those garbage leads in return for fees or JV if they lead to closed deals. The goal is to build up dozens or hundreds of such contacts.
3. Building up a list of qualified retail buyers in various areas, though mostly local, qualified as being the type of buyer i'm looking for to buy these properties. They can actually find properties for me in the places they want to live (and I can help them get into them). Also having a qualified retail buyers list in a specific area means I have more leverage to be the optimal choice to deal with for certain people looking to sell in that area.
At first I tried doing this stuff immediately. I quickly realized I was completely overwhelmed with the disorder and chaos, especially when I imagined doing this hot and heavy for months at a super high rate, and trying to avoid accidentally contacting the same people 20 times. I actually became afraid of what would happen if I started getting callbacks and interest, because I couldn't even handle basic operations without wanting to put a bullet in my head, it was so much to deal with.
How would I organize it all? How would I organize my property info sheets? How would I keep track of every single relationship I built, what happened last time I talked with someone? When's the last time I talked to someone?
The bigger I get with this, the worse it will get.
Craigslist is a lot more sophisticated a marketing strategy than it seems. I had my e-mail address with gmail "permanently" blocked from sending emails after only 8 e-mails sent per day. This means now I have to potentially keep track of many e-mail addresses, maybe proxy servers, etc, and standardize a way to send lots of e-mails without getting my e-mail addresses screwed up.
And let's not forget, the real meat of this business is how I deal with people I get in contact with. How can I concentrate on these things when I'm bogged down with administrative disaster? Especially when I can't even remember anything about someone I contacted say 5 days ago, or 5 weeks ago?
The goal of my systems is to take all this mess and put it somewhere so I don't have to remember it all, I can just pull up anyone at any time with ease. I recently learned this database stuff is much easier than I thought. As I learn more stuff about it I'm positively dripping with anticipation with just how easy it will be for me to punch in and keep track of everyone I market to and deal with.
It's a people and marketing business, and when you're talking about tons of people and tons of marketing, it becomes an information business too. Some personality types may be okay with doing that helter skelter but not me. I need to market much heavier on these methods than most newbies, due to my situation.