I just want to throw my two cents in here as someone who has dealt with a landlord pursuing this type of strategy. Basically, the guy owned some buildings but did the typical routine that you see suggested here on BP - he tried to lead everyone to believe that he was just an employee of a business as opposed to the actual landlord.
The problem is, nobody that worked with him could keep the secret - brokers, workers, etc all made statements that he was in fact the owner, not just a property manager. So it became this ridiculous exercise where every time a tenant dealt with him, they had to play along, and if they asked him something he would say "Oh I'll have to check with the owners about that." But in reality it was not effective because everyone knew he was really just making the decisions, and if he ever ended up in court I doubt he would be protected in any special way since any tenant could simply state "the broker told me that Joe Smith is the OWNER not just the manager."
So if you are going to go this route, you probably want to make sure your team isn't spilling the beans every 5 minutes.