All Forum Posts by: Miki S.

@Denise Brown-Puryear, thanks for your input. I had a consultation with him since he is close by but wasn't sure if there are anyone else. @Merrick Loveland & @Christopher K., thanks. I'll check her out.

Image ads are different from search ads in that they show up when people might not be looking for or thinking about your service. So...you can expect much lower CTR and conversion rate. 

But to begin, you can run many images concurrently and see which one works the best. Try different ideas with different sized images. Also, I recommend including call to action in the ad. Button usually works the best. 

If you are not getting conversions, you can try funnel approach. You can entice them to download "free" something via image ad. Get their email and then work your leads from there. For example, you can retarget people who downloaded something but hasn't not submitted any other information via Search campaign. Conversely, you can retarget people with your image ad. For example, you can retarget people who spent 3min or longer on your website it didn't take any action via image ad.

Good luck.

I have potential wholesale deals in Eden and Reidsville, NC. I don't invest outside of Greensboro so I need your help evaluating deals if you invest in those areas. The houses are owned by the same seller and they are owned free and clear. PM me for details if you are interested. Thank you.

Welcome to BP, @Silvana Vaca! I'm also a new investor in Greensboro. Triad REIA meeting is tonight. I won't make it tonight but I'll at Tuesday's meet-up @Logan restaurant.

I am looking for an investor friendly attorney who's very knowledgeable about dealing with wholesale transactions. Any recommendations? Thanks.

@Susan Knight, trulia.com should give you a rough idea of the neighborhood you are looking at. Search the address in trulia and scroll down to about the middle of the page, and you should see a map with colors. If it's green, it's a safe neighborhood. You can also search crimes here: https://spotcrime.com/nc/greensboro. Good luck.

Thanks @Larry Watson. I watched his podcast and he seems to be a rockstar CPA. But I was wondering his firm might be an overkill for my small business. 

I'm investing in rental properties in Greensboro, NC. Does anyone know a good CPA you can recommend for local real estate investors? I've met few CPAs at triad REIA meetings but wanted to see if BP community had any recommendations. Thanks!

I'm working with Erin Henry at Allen Tate. I recommend Erin and her partner Ashley Fitzsimmons. They have investor clients like myself and above all Erin is such a nice person to work with. Good luck finding a deal, Lisa.

If your budget is limited, I would do what others are suggesting - limit your target audience by location, scheduling, demographics and others. Also, if your budget is really limited, start with exact match for all keywords. Try making your ad group very small and targeted (max 15 keywords per ad group). That way, it's easier to bring the CPC down by increasing quality score. For super star keywords, I'd even consider having one ad group or one campaign for each keyword. 

Take a look at Google Analytics (if you implemented one) and see what is the best converting time/day and where your customers are located for organic traffic. Use the data to adjust bids for audience to start with until you gather enough data for your paid campaigns. 

You could also try RLSA and increase bids for those who match certain criteria. For example, you can use Google Analytics data to create audience who spent more than X minutes on your website. Then target the audience from your Adwords. 

Happy marketing! Good luck.