AdWords strategy

[Ryan Dossey]

Do you guys prefer to use a higher $ amount and run up your daily limit rather quickly or enter a lower bid and play it slow? We started it last night with the higher bid to run up the cap more quickly but I'm open to tweaking however you pros recommend. 

[Sean Dolan]

Where you rank in AdWords auctions is a results of bid price X quality score. if you go in too high, you'll likely have a very high cost per click & conversion due to driving up the max bid price for that auction. There are a lot of variables to consider when entering an auction, and if you're in a relatively competitive space, where you're depleting your budget quickly, I'd recommend you come in well under the 1st placement bid.

If there are 500 searches for your target term a day, on a $150/day budget you could be #1 for a few hours, and pay $10/click for 15 clicks, or bid $5/click, rank #3,4 or 5, and get 30 clicks throughout the entire day.

If you're answering phone calls, arrange the schedule of your ads around when you're by the phone. For mobile ads, you can implement click-to-call which means when the user clicks your ad on a mobile device, the phone dials you, instead of directing them to your site.

I know the original post is old, but I'd be curious to hear how things turned out with your campaigns.