All Forum Posts by: Mike Cosmah

I would try to look in markets that performed well throughout the pandemic. There are some good markets out in Texas, South Florida, Atlanta, GA and Charlotte, NC. YoY rent growths were good in these markets and the outlook on each are quite good. If you have any interest in the GA or NC markets please let me know, my team would love to help.  

It sounds like everyone here is pretty optimistic regarding student housing. I have noticed investors in the south convert some units to conventional style apartments or leasing to non-students "as is".

@Trevor Meleski Awesome and inspiring story Trevor! It sounds like you had an amazing dad to look up to and that demonstrated the work ethic that's missing a lot in todays world. And you accomplished what you set out to. Congrats and keep going!

@Joanna Parungao 

I'm curious to see what others have to say on this topic. It looks like multifamily is going to keep on it's previous uptick trajectory, however maybe a little slower. Building on @Tracy Streich comment above, I've been seeing a lot of single family build to rent happening in many places.

@Robert Mendez Hey Robert, I'm a multifamily advisor in ATL, GA. My team specializes in multifamily investment properties in GA, AL, NC & SC. I would be happy to connect and stay in touch to see how I can be of any help to you. I personally concentrate most of my time and effort on <50 unit multifamily anywhere in between Atlanta and Columbus, GA. I understand you're interested in ATL and Athens because of their proximity to the colleges, is that correct? 

I have found that coming in to the market at a different angle with Loan Officer Leads is much more profitable. Unfortunately, I know that's not going to work for independent agents or those who don't have a loan officer that works directly for their team.

But for offices that do, here is the difference in the numbers, their HUGE! (Also props to the gentleman who was able to show how Zillow leads were not working by showing actual numbers in an earlier reply!)

 Zillow average ROI is $2.60 for every dollar invested. That's 260% ROI

*Depending on your area's market* They are costing $20-$75 CPM (cost per one thousand views on "your" ads)

Loan Officer Leads

Average ROI is $8.00 for every dollar invested. That's 800% ROI

Costing on average $11.20 CPM (per one thousand views)

Plus you own these leads and your not getting all the crap that comes with Zillow, Trulia, RedFin, etc:

• Inaccurate listing information that misinforms leads
• After you work your *** off to get a good listing. You get surpassed by other agents on YOUR OWN LISTING because they paid Zillow to be a "Premier Zillow Agent" - whatever that is..
• Using your proprietary listing materials (pictures which you've paid for) for free on their website, then charge YOU a fee for being a "Premier Agent" on your own listing! Or even worse - giving it away to someone else!

LO leads are WAY more profitable for sure.

Is anyone here part of a team where loan officers are bringing in more business than all or most of the agents? I've found out how to get LO leads that are much less expensive and convert at a much higher rate than the traditional "Zillow" path for realtors. Better leads that are exclusive and they pass them off to team members or if they are independent they choose the realtors they want to work with in their network. 

I've tried it all and did the math. 
Zillow average ROI is $2.60 for every dollar invested. That's 260% ROI

*Depending on your area's market* They are costing $20-$75 CPM (cost per one thousand views on "your" ads)

LO Leads

Average ROI is $8.00 for every dollar invested. That's 800% ROI

Costing on average $11.20 CPM (per one thousand views)

Plus you own these leads and your not getting all the crap that comes with Zillow, Trulia, RedFin, etc:

• Inaccurate listing information that misinforms leads
• After you work your *** off to get a good listing. You get surpassed by other agents on YOUR OWN LISTING because they paid Zillow to be a "Premier Zillow Agent" - whatever that is..
• Using your proprietary listing materials (pictures which you've paid for) for free on their website, then charge YOU a fee for being a "Premier Agent" on your own listing! Or even worse - giving it away to someone else!

Basically, real estate agents have been led to the slaughter by their Multiple Listing Services and are falling into a pattern of paying twice, once to a listing service and again to a marketing company that can't even get the facts right. So I have found that coming in to the market at a different angle with Loan Officer Leads is much more profitable.

What are your thoughts on this?