The first step is to be sure that you have confirmed through your research that what you're asking in rent is realistic (despite you're own financial issues -- be honest).
There are Different Strategies:
Offer a move-in special (carefully craft the terms). Always give a rent discount instead of a security deposit discount (the SD is the main power you have over the tenant if things go south -- make sure they have enough skin in the game). Make it has high as possible.
An Example: $2000 Security Deposit, 1st months rent free (never the other way around) or some other amount for a lower 1st month rent (1/2 off, etc.) -- if they sign a 1-year lease.
A rent price of $1,695 looks more attractive to tenants (its a psychological thing - it under '$1,700).
Pets - it's complicated. If you can find a no pet tenant they are worth more to your bottom-line -- cater to them (less potential for damage). But pets are hard to avoid in this day and age -- so don't limit your tenant options. Just be sure to screen them and collect an additional deposit (state laws vary).