All Forum Posts by: May Emery

Have you thought about how you will find property to buy? Off-market deals can be some of the most profitable. Mailing is a good way to reach most of these folks. Think about absentee owners, seniors or low financial stability scores.

@Mark Belew I agree that multiple touches has always been key for any marketing effort. I personally think that 7 is a bit excessive as a "standard". The real key is getting the right audience. In some areas there are too many investors mailing to the same absentee owners. I don't see how your mailing is going to stand out from all the others unless you do something different.

Some possible additional groups can be:

Seniors with long-time ownership: These guys are often ready to downsize out of the big family house or transition to some sort of senior living facility.

Homeowners with Low Financial Stability Scores: If they tend to be financially unstable, chances are good that they will be looking to get out of a mortgage.

Both these groups probably haven't updated or kept up on all the maintenance so you have a good chance at a lower purchase price.

When you mail, you can put in benefits of working with you rather than the traditional sale. Consider something like this:  "Are you ready to sell your house but think it will be too hard to fix everything up first?"

@Junard Lane This is a multi-step process. First figure out who you want to mail to. Absentee Owners are the most popular for investors. Unfortunately, that also means that in markets like Philadelphia, they are probably getting lots of offers. Think about working with a list broker to define a unique list. Maybe Seniors with Long Time Ownership or Owners with Low Financial Stability Scores.

@Alex Witte People have been talking about how you have to stand out - one reason is that lots of investors are sending to the same Absentee Owners. Consider mixing in some additional classifications of motivated sellers. These may include:

Owner Occupied Seniors with Long-Time Ownership - they are often ready to downsize or transition to assistance.

Homeowners with Low Financial Stability Scores - people who are likely to be struggling financially.

@Austin Malone In busy markets, the absentee owners might be getting multiple offers. Whether you are sending postcards or letters, you want to stand out with more than "I'll buy your house fast for cash". State some benefits to the owner. Think about the hassles of selling the traditional way and highlight your solution. One example is:

Have you thought about selling but the idea of fixing everything seem over-whelming? I'll buy your house as-is!