Thinking about my "day job" here and how to apply it to REI.
Deals are made and lost on whether or not the people you are working with find you credible. Whether they believe you can solve the problem the way you say you can.
And as a marketing coach/agency owner I help people build platform and authority.
They build authority because it is proven to increase sales.
People with authority and platform get more leads, negotiate better deals, find investors, get free publicity and earn more money than their peers.
I have seen this done with realtors and of course, there are the "gurus" who use this method.
But I was thinking, why can't investors use this in their local market?
We do not ONLY deal with brokers, realtors and other professional investors. In fact, we often are dealing with average, every day, hard-working people. Those people respond like any other consumer to the certain triggers. Often they trust 3rd party validation.
Here is what I am thinking of putting together.
Do you think this would be worth it?
Get a group of 10-20 investors and turn them all into:
1) A Best-selling Author
2) Seen in Major Media
3) Featured in Documentary
The concept being this:
-When meeting with a buyer or seller, they hand them a copy of their best-selling book with their picture on the cover!
-They make reference to the fact they have been featured in major media and in a documentary
-Tell them they should check out chapter 3 (or whichever is theirs) later for more information for what they are talking about.
By doing this in the middle of the negotiation, this increases trust factor, which we know is everything. They know you have 3rd party validation and many will see you as a "big deal".
How I would do it:
-In the book there would be 1 chapter written by multiple investors for a particular market.
-I would turn it into a best-selling book, so they each become a best-selling author (I have done this many times and it is guaranteed).
-I would then use our marketing agency to get guaranteed media coverage on ABC, NBC, CBS, Fox, CW etc affiliate news station websites nationwide
-Each investor would come to the studio where a professional (ex news caster) would interview them
-The documentary would be edited and put on Amazon Video
I have all the resources to make it happen and have used them for people in other industries.
Do you think the average investor would do this?
I am thinking it would cost 3-5k per investor to cover expenses. As a result they get to forever say "As Seen On: ABC etc" and be titled as a best-selling author.
I am not questioning whether this is worth it or of value, I know for a fact it is and no one could convince me otherwise.
I am just curious if BP thinks this is the kind of thing most investors would have a desire to do or should I just stick to the markets I know love it?
