It depends on your criteria. Does the applicant meet/exceed *all* your criteria or just the major criteria? After I rehabbed a place, I insisted on *best* qualified vs *first* qualified. My process was exclusionary. I had a laundry list of written requirements for a SFH. The bigger pockets application form was thorough and most decisions to exclude were made looking at completed app and my own investigations. Only the tenant that made it through all the 'hoops' went thru smart move.
I did not contact/follow up with those that provided a completed application. Those that contacted me asking for a status of their app, I would just tell them I 'didn't think it was going to work out'. Of those that wanted to pursue it further, the reason for exclusion was noted on each app that was reviewed (cya). Lying on the app was common, another candidate didn't have enough move-in money, another who lived around the corner didn't make the minimum income requirements. All legal reasons based upon criteria.
I did group showings/open house. I kept advertising and speaking with/qualifying potential tenants until the new tenant signed a lease.