Quote from @Michael Baum:
Quote from @Saulo Dias:
Hi Michael,
I hope you’re well!
I was curious about your insights on the Orlando market. Why do you think it’s challenging to achieve success there?
I appreciate your thoughts on this!
@John Underwood said it best. It very saturated. We looked at places in the right neighborhoods that work for STRs a few years ago (pre-pandemic). There were some great places like a nice 4/3 on a corner lot, overlooking some preserve land. Pool/spa combo, full enclosed. It was just under 400k.
My wife always wanted a place in that area. Seemed like a decent deal! It was a current vacation rental....at $59 a night. The calendar was almost empty. That is practically free.
In order to do well in the great Orlando area, you need a large place. Like a 9/10 or 10/11. Fully themed out. And I mean really done well in order to be competitive.
If you want to get the real skinny, reach out to @Shawn McCormick. He know all the best places to buy a STR in that area.
Thank you @Michael Baum. Hi @Saulo Dias. I think eveyone has hit the major points of answering your question. I'll answer from a consumer point first. Honestly, I've only booked a STR a dozen or so times. Most often it was out of need for a specific location and space, so I first concentrate on the location, then #beds (typically), once I've narrowed it down, then I go to budget. Now I've got my choices down to just a few at which point I'll look at reviews, but the usually I don't have a lot of choices so even with a couple of bad reviews, I will likely still book and set my expectations accordingly.
From a real estate investor perspective, I think it will depend on where you are and how much competition you have in that market. What is the draw (seasonal vacation, business, sports, beach, mountains etc) who is your renter avatar? If it is highly compeitive like my market of Orlando, guests have thousands of homes to choose from, so they will filter differently than someone that is going to Ft. Wayne Indiana for a funeral and just need a place to stay that is convenient and cost effective and doesn't care about amenities and such. Here in Orlando, for the most part, the home HAS to be stellar to attract the guest that isn't shopping by price first, but the experience.
You have to know your market competition from every angle (price, offerings, perks, marketing, quality of furniture, neighborhood etc) You can overcome negative reviews if you do a lot of volume, that is almost a given to not be able to make everyone happy or foresee every issue a guest may have. However, do not use that as a strategy or be okay with it, you'll wind up losing the battle.
Hope this helps, reach out if you want to talk more about Orlando. Best of luck