Jacksonville Florida is a great city to invest in, I live here and I am invested here. It is not a top tier city nor will you find it on the top of the, "coolest cities to live in this year", by hip cool magazine. But what it does offer is RETURN on your money. You can make cap rates of 10%, without going into the war zone. Far higher if you are willing to deal with that. Florida is landlord friendly state. Most of the large city's are not, NYC, SF, LA, DC, etc. Cash flow is king, you can live off of it or fund your next project. Appreciation is tough to monetize, you must sell or find a loan to get at your money and it is on someone else's terms. With that said, Jacksonville has been seeing steady SUSTAINABLE growth in RE prices. As an out of town investor in a hot fast moving market, how will you know when the market has changed? Hitting boring old singles and doubles, wins games. Swinging for the fences is cool when it happens, but risky.