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All Forum Posts by: Leon Lee

Leon Lee has started 88 posts and replied 283 times.

Post: Who to call when guests complain about internet issues?

Leon LeePosted
  • Real Estate Investor
  • Atlanta, GA
  • Posts 285
  • Votes 67

Hi, Fellow BPers

Among all jobs related to STR operations, I find that finding the right people for internet issues in your rentals is the trickiest: who you usually call when guests complain about internet issues? Those IT solution companies wouldn't even reply back to you if your projects are less than $500. My handypeople and cleaners are not even close to be helpful in terms of technologies. Any inputs and ideas would be greatly appreciated!

Best

Lee

Post: Schlage Encode lock, interesting issue

Leon LeePosted
  • Real Estate Investor
  • Atlanta, GA
  • Posts 285
  • Votes 67
Quote from @Michael Baum:
Hey everyone. I am just curious for those that have a Schlage Encode lock, have you seen it start going online and offline, especially during very cold weather.

The weather at the lakehouse had been in the -15 to -25 range for about a week or so and the lock would go on and offline every hour to 3 hours. Sometimes for 4 hours, sometimes for 15 minutes. Now that the temps are back up to the mid 20's to freezing it seems fine. I am guessing it was just the extreme low temps. Batteries are at 98% so that isn't the issue.

For those that have other smart locks, have you seen anything like that? The lock is connected to a Samsung SmartThings hub via Z-Wave.

I know that many here don't have to deal with such low temps in the winter, but ya never know!

 Is this an old model? I don't remember newer Schalge "Encode" Lock requires hubs, but Schlage Connect does. I used to use some Schlage Connect locks that uses z-wave technology and requires Smartthing hub, but quickly found that one more device means one more hassle. Some guests simply unplug it when they need to charge their phone, as they don't see how their stay is disrupted by removing the hub. 

Post: What is current CoC for STRs with and without 7% interest loan

Leon LeePosted
  • Real Estate Investor
  • Atlanta, GA
  • Posts 285
  • Votes 67
Quote from @Ken Boone:

@Leon Lee So I capture emails two ways.  Through my direct website, there is a sign up page, however, the reality is, you are only going to pick up a very small handful of emails that way.  

The other way is through Hostfully Guidebooks.  I use hostfully Guidebooks to provide my cabin manuals if you will as well as stuff to do in the area type information to my guests in digital form.  In order to access the digital guidebook, the guest has to agree to the terms and leave their email.  This is where the bulk of my emails come from.

Using this method, not only gets me the email of the person who booked, but it also gets, me the spouse, the brother, the brother wife's, the grandparents, etc..   Same concept as StayFi, where you have an active capture portal.  I'm sure StayFi will collect a higher rate of e-mails than Hostfully's guidebook, as not everyone bothers with the guidebook, but just about everyone will want wifi.


Ken

This info is super useful, thanks! Since you've already put in a lot of work gathering guest emails, I'm guessing reaching out directly through Airbnb for their emails might risk a ban? Also, have you considered text message marketing? Looks like we've got more phone numbers than emails in our database.

Thanks

Lee

Post: "Runner" for STR Operations

Leon LeePosted
  • Real Estate Investor
  • Atlanta, GA
  • Posts 285
  • Votes 67

Hi, Fellow BPers

I've been hearing from a few groups about using "runners" for simple operational tasks. I'm curious to get some insights from you all. Specifically, I'm wondering (1) what kinds of tasks you usually assign to these runners, (2) how much you pay them (either per hour or per month), and (3) where you find people for this role. Considering how spread out short-term rental properties can be, not to mention the rising costs of gas and wear and tear on vehicles, I'm really interested in how you all manage this.

Thanks a lot! 

Lee

Post: What is current CoC for STRs with and without 7% interest loan

Leon LeePosted
  • Real Estate Investor
  • Atlanta, GA
  • Posts 285
  • Votes 67
Quote from @Sarah Kensinger:
Quote from @Leon Lee:
Quote from @Sarah Kensinger:

It's very hard to find COC 15%+ unless you do creative financing, but like already mentioned it's still around if you look hard enough and have patience. I have underwritten so many properties in the last year, and very few had a decent COC return. That's when the investor needs to decide if appreciation is better than cashflow. Some just want to break even and get that appreciation, while others want cashflow. Size of the home doesn't necessarily mean better cashflow, like some assume. You would think that is the case, but more often than not a small property in the right area can be a power horse! If you do happen to find a larger more expensive property there are systems, process, and pricing strategies so you don't need to worry about people coming in and damaging the property.

For STR to be profitable marketing is the game, not lower prices, so make sure your PM has some great guest marketing if you decide to go the STR route.


Hi Sarah,

Loved the insights in your post, especially about marketing – that's an area I've been grappling with lately. Email campaigns are tricky since Airbnb keeps those addresses under wraps (looking at StayFi now). We've got a website through our channel manager, but direct bookings are still few and far between. Why do you think Airbnb and VRBO bookings still dominate, making up about 85% of bookings for many (although we get a good number of mid- to long-term guests through word-of-mouth for our listings)? It seems like guests prefer the security of those well-known platforms, which makes sense given how common online scams are these days. I'm diving into email campaigns now, but wow, they're a time sink! In your experience, what are the most cost-effective marketing strategies?

You're correct that the main reason people still use Airbnb/VRBO is the trust factor. And they know a company will back them up if something goes sideways. When it comes to direct bookings you need to advertise to past guests and utilize google business reviews. We have not tackled anything direct yet, but that is on our goal list for 2024! 

I would tread lightly with StayFi right now, I can't tell you how many hosts have had connection issues with them the last 6 months or so. StayFi is aware of it and working on whatever is the matter, but if you decide to go that route be aware you many have connection problems. I know some hosts ask for emails from guests as a way to "stay in contact" while they are at the property, but some people are not aware of laws etc. you need to follow when collecting such items on your own. 

As for cost, and to be honest more importantly time-effective marketing strategies, I would check out Go STR Marketing or Market My STR. You do need to pay a bit for the marketing but if you can get some repeat guests to build up your direct site, and save you a bunch of time, it's worth every dollar.


Hey Sarah,

Thanks a bunch for the info! About marketing, I've got a question for you. We're thinking of collecting guests' emails and phone numbers from Airbnb for marketing, but we want to be super cautious about it. Our plan is to include something like "Feel free to send your working email and phone number with us to our team so that we can better coordinate for any emergency during your stay" in our message asking for their estimated time of arrival. This way, we hope to gather contact info from both current and future guests. What do you think? Is there a risk of getting us banned from Airbnb for this? We've gone through Airbnb's privacy policy regarding off-platform communication, and it seems like it might be crossing a line. Curious to hear what you and others in the community think about this approach.

Thanks again!

Post: What is current CoC for STRs with and without 7% interest loan

Leon LeePosted
  • Real Estate Investor
  • Atlanta, GA
  • Posts 285
  • Votes 67
Quote from @Michael Baum:

Hey @Leon Lee, yes I suppose that it would cost more in the big city.

Are you so far away you can't visit one or twice a year? We are about 7 hours away and I am there about 4 times a year. I deal with all those little things.

The only time I call for service is when it is an emergency. Like a clogged drain. 

Michael

Yeah, things definitely cost more now than before the inflation. I couldn't find a cleaner with $150 per clean in a 3be/2ba SFH in a slightly rough neighborhood. Also, I try to scale up my business and outsource as many tasks as possible. I have two STRs that are literally 3 minute drive away and I try not to do things myself. You are definitely a better host! LOL

Post: What is current CoC for STRs with and without 7% interest loan

Leon LeePosted
  • Real Estate Investor
  • Atlanta, GA
  • Posts 285
  • Votes 67
Quote from @Michael Baum:

Hey @Leon Lee, so on the things you need to pay for. Cleaning should be a pass through cost. Supplies you will need to get unless your cleaner brings them.

Maintenance might be on the high side. I don't think we are at 7% a month. We have a rigorous maintenance schedule on all hard systems to get repairs down to a minimum.

Plus you can self manage with the right cleaner and handy person on the team. 15% seems a little light to me. It will depend on the area and services offered.


Hey Michael,

Thanks for the update! Just to clarify, when I talk about the $3,500/month gross income, that total includes both nightly fees and the cleaning fee, so we've got to take out the 13% for cleaning. About the maintenance, could you give me an example with some specific numbers? I get that for a cabin bringing in $8K a month, spending $560 (7%) on maintenance might seem high. But for a single-family home near a metro area making $3.5K a month, $245 (which is 7%) on maintenance doesn't seem too excessive. After all, even a simple job like tightening a towel bar can start at $50, and handyman rates are at least $40/hour. I'm also factoring in a bit for capital expenses, i.e., HVACs and roofs as I am holding them long-term. This is why I'm curious if larger properties with higher income might be more profitable, both in terms of cash flow and CoC, especially since many expenses don't really change proportionally with the property size. But it seems Sarah said not necessary.

Post: What is current CoC for STRs with and without 7% interest loan

Leon LeePosted
  • Real Estate Investor
  • Atlanta, GA
  • Posts 285
  • Votes 67
Quote from @Sarah Kensinger:

It's very hard to find COC 15%+ unless you do creative financing, but like already mentioned it's still around if you look hard enough and have patience. I have underwritten so many properties in the last year, and very few had a decent COC return. That's when the investor needs to decide if appreciation is better than cashflow. Some just want to break even and get that appreciation, while others want cashflow. Size of the home doesn't necessarily mean better cashflow, like some assume. You would think that is the case, but more often than not a small property in the right area can be a power horse! If you do happen to find a larger more expensive property there are systems, process, and pricing strategies so you don't need to worry about people coming in and damaging the property.

For STR to be profitable marketing is the game, not lower prices, so make sure your PM has some great guest marketing if you decide to go the STR route.


Hi Sarah,

Loved the insights in your post, especially about marketing – that's an area I've been grappling with lately. Email campaigns are tricky since Airbnb keeps those addresses under wraps (looking at StayFi now). We've got a website through our channel manager, but direct bookings are still few and far between. Why do you think Airbnb and VRBO bookings still dominate, making up about 85% of bookings for many (although we get a good number of mid- to long-term guests through word-of-mouth for our listings)? It seems like guests prefer the security of those well-known platforms, which makes sense given how common online scams are these days. I'm diving into email campaigns now, but wow, they're a time sink! In your experience, what are the most cost-effective marketing strategies?

Post: Requesting to book directly outside apps?

Leon LeePosted
  • Real Estate Investor
  • Atlanta, GA
  • Posts 285
  • Votes 67

Did they say that their company is paying for their vacation? I usually reply asking which company they are working for and I want to apply for a position too, so that my company can cover all of my vacations. ;-)

Post: What is current CoC for STRs with and without 7% interest loan

Leon LeePosted
  • Real Estate Investor
  • Atlanta, GA
  • Posts 285
  • Votes 67
Quote from @Ken Boone:

@Leon Lee I live in SC, but my STRs are in the Pigeon Forge market. My numbers honestly are irrelevant, because all of my STRs were purchased with low interest rates, i.e. 4.25 and less, and all were purchased prior to the boom. I was seeing 30 - 40% CoC on my purchases. Those days are definitely gone.

And what you stated is true, there are different reasons to invest and different reasons for being content with a 5% return.  I am thinking that the major appreciation is done in my market for awhile, so only interested in cash flow.  I am not saying that there will not be appreciation, but I don't think it will be the double digit appreciation we have seen in the last 3 years.

Setting appreciation aside, my main point with bringing up the CD at 5% is this. The 5% I earn on a CD = zero work, absolutely zero work.  Again, appreciate aside, if I have to work for that 5%, then I have to figure out how much my time is worth.  Unless that 5% is a LOT, it is not going to be worth my time.  That was my point.


Hey Ken,

Thanks a ton for the info! I'm with you on the 5% CoC thing, especially considering the likelihood of not seeing strong appreciation anytime soon. I'm still in the phase of expanding and figuring out if I should keep buying more properties, so your insights are super helpful.

Cheers,
Lee