I put direct mail at the top of my list. I get the best leads from sending letters. The cost per letter is approximately $0.54. I buy targeted lists from List source and mail to them monthly. Driving for dollars is next on my list. I use it to build my mail lists and get to know the neighborhoods I mail. I spend about four hours per week driving for dollars. Online marketing falls third on my list. I’ve done a lot of Facebook ad’s in the past, got a good response rate, but I’m not currently using it. I’m focusing on perfecting direct mail.
For the others on your list, SEO, Signs, CL, FSBO's, MLS…Deals are hard to come by on the MLS. For SEO, which is a long term play, you need to have a sizable marketing budget for the content creation and good website. I don't have experience signs. And calling CL and FSBO's is a good method of talking directly with home owners and landlords.
