All Forum Posts by: Kellie Davis

Sorry meant to say "Now interested in investing."

After following BP for a year, I've been trying to figure out how to leverage my marketing skills as an in to REI. I listened to podcast episode 508 with Carrot.com founder Trevor Mauch and 510 with Sam Carpenter about systems. Both of these are my area of expertise. In my professions, I do:

Inbound marketing

Content marketing

Email marketing

SMS text campaigns

SEO

Cross-channel marketing (websites, social media, podcasts, Youtube)

Paid ads (Google, LinkedIn, Facebook)

I work in marketing as a campaign strategist and copywriter for a SaaS company that is a CRM, marketing automation, and sales management system for small business. I've got about 20+ years under my belt in this area, but I'm new to real estate. I recently purchased my first primary home as a single woman, and I'm not interested in investing.  

 I am looking for a way to build wealth, learn REI, and support the scale and growth of another real estate investor using my skills. Do you have any suggestions in finding investors looking for this type of skill in their business? I'm not necessarily looking for another job. I'd love to find a way to get a piece of the pie on deals I bring in and do this as side hustle rather than be a salaried employee. 

TIA!

Kellie

After following BP for a year, I've been trying to figure out how to leverage my marketing skills as an in to REI. This morning at the gym I listened to podcast episode 508 with Carrot.com founder Trevor Mauch. It lit a fire in me because everything he talked about are my areas of expertise:

Inbound marketing

Content marketing

Email marketing

SMS text campaigns

SEO

Cross-channel marketing (websites, social media, podcasts, Youtube) 

Paid ads (Google, LinkedIn, Facebook)

I work in marketing as a campaign strategist and copywriter for a SaaS company that is a CRM, marketing automation, and sales management system for small business. I've also done freelance work for FollowUp Boss, and I've been in this type of work for 18 years, with a small break to teach in between. 

I do this stuff all day, and I know how powerful it can be for real estate investors. I also know how strapped for time they are when it comes to learning new marketing methods, creating content, setting up funnels from top to bottom, etc. 

Do you think it's viable to leverage my skills for a strategic partnership with a real estate investor? 

I don't want another job. I already have freelance clients outside of my salaried position. I am looking for a way to build wealth, learn REI, and support the scale and growth of another real estate investor.

I've looked around online for an RE investor or firm looking for something like this, but I haven't seen anything come up. If you have any suggestions on how to make this work, I'd love to chat. 

TIA!

Kellie

@Dave Meyer thanks for putting this together and sharing. I work in marketing and the biggest question we always ask when creating anything is:

What job is this doing for my customer/client?

You wan this to solve a problem for one specific audience. Who is your intended audience and what is the problem you are solving?

The next question to ask is what is their level of awareness? Are they problem aware? Solution aware? Product aware?

Then you meet them at that point in their decision process.

I noticed a lot of engineers and more analytical thinkers responded well to this. So if your audience is engineers or data-driven people, then this works well.

Otherwise you need to rethink your presentation.

Hone in on the goal of this. Who it’s for. And what problem it solves for them.

Hope this helps and best of luck!

@Tim S. that makes total sense. In my case, I’m not transferring. My company is entirely remote. 

@Tushar P. Interesting perspective. But I don’t see why a company would demote someone’s earning if they moved. The value is based on what they bring to the company, not based on cost of living. This has never been part of the discussion and they’re fine with me moving. My salary was set based on the company’s budget for the position, my experience, and also how much money I make for them.

I do agree that my income is much more comfortable in TX than here. What I save in taxes alone will be like getting a promotion. And a lot of it is perspective. If Texans and Floridians are used to paying 200 for homes and now they’re 450, they won’t see the value. However if Californians are used to see home prices for 1M and now they’re 450, they will jump all over it. Especially if they are selling their tiny home in Oakland for 700K and coming in with a cash offer.

@Tushar P. thank you! I get to keep my California job and move elsewhere. I’m not relocating for a new position with a local brand. It’s the beauty of remote work. 

@Steve Rozenberg thank you! Yes, I’m a diligent learner and hyper focused. Appreciate the thought process. 

@Megan King thank you! I’d love that!

I moved here in 2013 and am leaving this summer. After my divorce 5 years ago, I sold my house and I've been stuck renting. As a single mom, there isn't affordable housing in my area within the boundaries of my kids' school-- and I make 6-figures, have a senior-level position and master's degree.  I found the only way I can become a homeowner again is to relocate. I work remotely, so I can still make my California salary, pay fewer taxes, and find a decent home. Which will also allow me to invest. 

Reasons for leaving: high taxes, no affordable housing, my son is a D-1 scholar potential and he hasn't had a single sports season since last spring. Fire season isn't great to deal with either.