How can I leverage my marketing skills to get into investing?

[Kellie Davis]

After following BP for a year, I've been trying to figure out how to leverage my marketing skills as an in to REI. I listened to podcast episode 508 with Carrot.com founder Trevor Mauch and 510 with Sam Carpenter about systems. Both of these are my area of expertise. In my professions, I do:

Inbound marketing

Content marketing

Email marketing

SMS text campaigns

SEO

Cross-channel marketing (websites, social media, podcasts, Youtube)

Paid ads (Google, LinkedIn, Facebook)

I work in marketing as a campaign strategist and copywriter for a SaaS company that is a CRM, marketing automation, and sales management system for small business. I've got about 20+ years under my belt in this area, but I'm new to real estate. I recently purchased my first primary home as a single woman, and I'm not interested in investing.  

 I am looking for a way to build wealth, learn REI, and support the scale and growth of another real estate investor using my skills. Do you have any suggestions in finding investors looking for this type of skill in their business? I'm not necessarily looking for another job. I'd love to find a way to get a piece of the pie on deals I bring in and do this as side hustle rather than be a salaried employee. 

TIA!

Kellie

[Ian Plocky]

Omg, @Kellie Davis - what a stacked marketing resume!

Marketing will help you in finding deals. Pretend that finding off-market deals are the clients, and you making an offer on the property it alike to the product you are selling. 

If you can use email, sms, and paid ad marketing to find off market deals, and let homeowners know why your offer would make THEIR life easier (especially if they are an older landlord) - then you're golden!

Best of luck, hope this helps. Reach out with any questions.