Reading the comments, there seem to be a rivalry between people advocating for technology, and people saying save your money.
To start off with, you have a lot to learn; and to maximize helpfulness of the technologies, you have to spend time learning them. Learning the technologies generally take a back seat, when you have a guest in your no-pet-friendly unit telling you they cat is a service animal, or should you rent to a 20 year-old, or should you use instant booking or not, or the miriad of more urgent things you need to learn.
For example, using pricing software can be very effective to maximize revenue, but you still need to program the software properly. If you don't program it corecctly, it can hurt. In the beginning, it is usually better to have a decent amount of revenue coming in, and learn how to host, than to get analysis paraylsis because you must maximize revenue, and no one is booking.
Frequently, money is tight on a new property, so spending money on software programs that you have not spent the time on to use effectively is not best use of resources. And I know what I'm speaking of because I have been paying for Owner Rez for 10 months, and I am still not booking through it (although I am making a little headway).
But my advice is to focus on what is free first, and only add a subscription to solve a problem that you are having.
Julia Ferris