This is a tough question and I think depends, personally. That being said I’m still new to the game.
My vacation rental is in a rural area where the focus it outdoors (4 seasons worth). TV isn’t a priority and some of the houses in the area offer nothing (Not even internet/WiFi) let alone providing a free streaming service during their stay. I decided to throw one TV in the basement rec space with a sectional and a billiards table for evening hang outs.
That being said, I have high speed internet throughout and a Roku+ Streaming stick plugged into the TV in the basement. I really like the Roku, it has something called “Guest Mode” now that allows a custom homepage that my guests can enter their length of stay and check out date, it then logs them into their own guest dashboard. From here they can log in using their account info for the different apps and the day of their checkout it will automatically log them out and default back to the check-in screen for the next guest. If I forget to switch it back to guest mode after my family has spent time there, I can log in from home and connect to push it to guest mode remotely from home too. It’s great.
There’s also an app called “Peacock” that has thousands of hours of streaming content for shows and movies all for free if you create an account with a valid email. So I recommend that to guests that might not any paid streaming services.
from there.. they are on their own for apps.