@JaNae Anderson Hi JaNae, tourists visit Branson for a lot of different reasons. You can internet search "Branson Tourism" to get a feel for their attractions. It is definitely a 'tourism' town. Silver Dollar City is probably the best-known attraction (similar to Dollywood in Pigeon Forge), but there nearly endless family focused activities (live shows, aquarium, theme parks, museums, event centers, etc). We've been to many 'theme' parks and Silver Dollar City is by far our favorite. It just has a different feel than typical roller coaster park. Branson is also a big draw for family or other reunions, regional/national competitions, and conventions due to there being so many things to do in town. It brings in a lot of families with kids... We've taken our kids to Branson many times, and I used to live 30 minutes away, and we've barely touched the surface of things to do. It also attracts older travelers who typically love the many live shows that are available. Due to being a central location, it attracts many different organizations for conferences and reunions. Golf, softball, and other sports competitions are held there regularly. It is also a beautiful part of the Ozark Mountains.
If you're familiar with Gatlinburg/Pigeon Forge, I'd say Branson is a sister city. We just visited Pigeon Forge and Gatlinburg over the holidays to do a little market comparison and many of the attractions you find in Tennessee, you'll find in Branson. I think the main difference is Gatlinburg has the Smokey Mountain National Park as a main interest for outdoor enthusiasts, where Branson has several big lakes that attracts fishing and boating enthusiasts.
Branson is absolutely worth a trip if you're comparing markets or want to know what it is all about. If you end up not buying an investment property, you'll at least have a blast looking! Good luck.