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All Forum Posts by: Johnny L.

Johnny L. has started 11 posts and replied 163 times.

Originally posted by @Dan Mackin:

It's dependent upon your learning style and how much knowledge you've started with. If you've never done a real estate transaction then in person is what I would recommend so you can ask questions. I did online and used Colorado Real Estate School. They covered the bases well for what I needed. 

 Dan, 

That's a great point. I haven't done a real estate transaction myself so the classroom setting will be much more beneficial. Appreciate that advice! 

Originally posted by @Rob Brautigam:

Whether you take the class online or in classroom, you will review the same material from the same book. In general I would prefer an in-classroom course (teacher-student interaction, able to ask questions, etc), but if you can't commit on a weekly basis, the online class may be best for you.

If Colorado allows online classroom hours, you may want to take advantage of that...Connecticut requires 60 classroom hours (Principals & Practices) in order to sit for the test.

 Excellent! Thank you so much! I will have to check on the classroom hours part. 

Hello all my fellow Bpers! 

Just have a question for all of you concerning getting a license! Which have you found to be more effective, Getting your license online or in classroom? And why? Which do you recommend? I do plan on making a career out of this if that affects your answers at all. 

To all the Colorado agents out there...which programs do you suggest to get my license through? 

Thank you all so much! 

Post: New Agent Marketing

Johnny L.Posted
  • Colorado
  • Posts 166
  • Votes 44
Great thread! And great advice from everyone! Along with the other advice my 2 cents would be just to get out there and meet as many people as you can! Get involved in different groups. Develop relationships naturally! I'm sure a couple of these people will know someone who needs something real estate related. The greatest marketing tool you have is yourself.

Post: Where's the Money in Being An Agent?

Johnny L.Posted
  • Colorado
  • Posts 166
  • Votes 44
Originally posted by @Ugochukwu Opara:

Hey @Johnny L.,

Great question. I'm in Philadelphia, and I'm a full time realtor. I've been a realtor for about  years and it's been anything but easy. However, the money is there. My company is different in that I get to keep 100$ of my commission, I just pay $65 monthly. So that helps and I did that for a reason.

So here's how it breaks down for me: I spend about $500/month in marketing and I do about 2 transactions a month ( 1 buy/sell side + a rental or 2 buy/sell sides or two rentals).

My average sale price is $180K, so at 3% that's $5,400. 

My average rent price is $1,200 and I keep %42 of that so thats $500 ish.

I'm at $5,900 - $500 (expenses) = $5,400. 

I sale about 12-15 houses a year so on the low side that's about $64K.

The only thing that sucks is if you want to buy a house, you have to forgo your normal deductibles come tax time so you show higher income ... that blows so hard and I can't find a work around ...

I'd be considered a crappy agent! There are agents out there that do what I do annually on a monthly! That is very motivational. So to answer your questions, there's actually a boatload of money in being an agent, it's just about mastering your systems and being disciplined. I am not there yet but by studying the business of other highly successful agents, I will get in about 2-4 more years. Plus there's nothing like helping someone buy their first place and getting that invite to the housewarming and just seeing what they've done with the place and knowing you made it all possible. #Winning. 

What I've done to move forward in my business is to hire a real estate coach and work on building proven systems and stop trying to reinvent the wheel. Wish me luck :-)

 Hello! 

Ah so you went the 100% commission way? I've heard they offer less training but as you brought out you make more cash from your deals. 

Awesome breakdown, thanks for showing me the numbers! I always do better with numbers. 

Very true, there's always money to be made you just need to find it. It sounds like you are doing well, and I wish you well on your adventure! Thank you for the advice, really appreciate that!

Johnny Lujan

Post: Where's the Money in Being An Agent?

Johnny L.Posted
  • Colorado
  • Posts 166
  • Votes 44
Originally posted by @Andre Key:

Johnny

I believe the hard part is developing an effective system and evolving it to make it better. Once you have a system that works it takes consistency and persistence. Consistency and persistence are not easy for all but is what I know to be some of the key factors to success.

Giving yourself the option to close deals in a multitude of ways is very smart, but it wont be nearly as effective if you don't get many leads coming your way.

 I've heard about developing great systems and then you can run the business much easier. Completely agree that consistency and persistence are needed and that not everyone has both of those qualities. Thank you for your advice!

Post: Where's the Money in Being An Agent?

Johnny L.Posted
  • Colorado
  • Posts 166
  • Votes 44
Originally posted by @James Park:
@Johnny Lujan,
My answer would be live off of the cash flow from your rental properties.

Johnny, here are some of the books I have read before going full time into this business.

Some of the best books that I have read that has influenced me to grow as a full time real estate broker are not all within the real estate industry. Personally for me, most of the "How to become a successful retail real estate agent books" did not resonate well with me by authors like Darryl Davis and Dirk Zeller. Their technique teaches you how to cold call on FSBOs and Expires, and felt more like a used car salesman book without much use of your brains.

The books that have resonated with me the most and had influenced the way I think as a broker are the books related to top producers in the financial services and commercial real estate, not retail residential agent books.

These are the books that had the greatest personal influence on me as I started my brokerage in the northern suburbs of Atlanta.

1) The Million dollar Financial advisor and Financial Services Pratice - Mullen
2) Confessions of a real estate entrepreneur - James A. Randel JD and commercial broker.
3) The Entrepreneur Mind - Kevin D Johnson
4) How to Succeed in Commercial Real Estate - John L Bowman
5) REAL : a path to passion, purpose, and profits in real estate - Dave Crumby (excellent)
6) 6 steps to 7 figures - Pat Hiban
7) 21 Things I wish my broker had told me - Frank Cook
8) Commercial Real Estate Brokers who Dominate - Rod Santomassimo

I realized early in my real estate career, that I did not want to become a retail broker, but an investment broker. As a investment broker, you need to develop specialized knowledge and serve your clients in real estate investing, taxation, depreciation, property management, financing, and exchanging.  Also by having in-depth understanding of economics and macro economic trends will put you ahead of 95% of investors.



Originally posted by @Johnny L.:
Originally posted by @Gautam Venkatesan:

Keep in mind the market is hot hot hot right now what will you do when it goes soft???

 Great question I'm wondering the same thing!

 That's very true! I do plan to invest in buy and hold so I could live off that cash flow of needed. 

Wow great advice and great books to read! I've read several of those books and you're right they have some great info. Can't wait to pick up a couple more of them and find some more tips! Thanks so much for your help. Going to take this advice and books and put it to use once I start my career! 

Thank you James!

Johnny Lujan

Post: Where's the Money in Being An Agent?

Johnny L.Posted
  • Colorado
  • Posts 166
  • Votes 44
Originally posted by @Gautam Venkatesan:

Keep in mind the market is hot hot hot right now what will you do when it goes soft???

 Great question I'm wondering the same thing!

Post: Where's the Money in Being An Agent?

Johnny L.Posted
  • Colorado
  • Posts 166
  • Votes 44
Originally posted by @Michael Fucciani:

@Johnny L. Stay motivated and tell EVERYONE you meet you are in real estate. I'm somewhat newer agent and I'll tell you from first hand experience it is not easy or cheap to get started. I work with a brokerage that assigns mentors and has great training for new agents to get started. Although training and mentors are great nothing is given to you, you need to hit the streets and make it happen! I work in Los Angeles where there is a lot of competition but on the flip side when I do close a deal it pays off well. I've been an agent for going on two years and have already seen a huge percent of agents get started and quit before they even close a deal. Being an agent is not a part time job if you want to be successful especially in the very beginning. Door knocking, social media and open houses are great free ways that will get you started in your marketing.

 Great advice! That's amazing that in just two years you have already seen so many agents come and go. Great tips on marketing. Definitely plan on doing a lot of open houses especially! Thanks Michael! 

Post: Where's the Money in Being An Agent?

Johnny L.Posted
  • Colorado
  • Posts 166
  • Votes 44
Originally posted by @Joel Owens:

I can tell you when I first started out about 12 years ago it was very tough. Some days you felt like what am I doing?? Is it really this hard??

You reach a point where you either quit and give up on the dream or you say I am not going to listen to the naysayers and I am going to learn and outwork everyone else to make it happen.

It will be a roller coaster in the beginning where you are building a business from the ground up. Super highs and lower low's. I remember the days when I thought getting a 20k or 30k commission check was the pinnacle. Now I average six figures a deal.

I haven't had a 1 million commission check but I want to do that eventually. I will frame that one for sure when it happens. I tried residential when I started out and didn't like it. Lot's of weekends and nights and first time home buyers because you are not established yet. That comes with high splits to the broker while getting trained and low price points with the buyers you are working with. That makes for having to do a ton of volume just to keep the business going the first year.

95% WILL FAIL the first year in the business. I can tell you when you become the 5% it feels awesome that you are doing something not many people can do successfully long term.

 All of the points you have made have really made me think twice about everything. I know the work will be hard but is the payoff there? I don't know. Working 24/7 doing residential doesn't seem worth it. Plus the volume you would have to produce. I enjoy real estate a lot. Mostly investing, but I need to find a career to Build up cash so I can invest. Being an agent seemed like the best thing, but after hearing all these thoughts it doesn't seem like it. Commercial does definitely sound better however.