@Jerry Puckett
Your assuming I know how to search I have never searched anything. I just read and respond. Plus non of my 1000 plus post are ( welcome to BP so nice your here :)
I truly never heard of the yellow letter.. I have done many direct mail pieces in my day I grew up with it.
My dad as I mentioned above sold lots for Boise Cascade in the 60's.. he did not like getting two to 4 company leads a week so he bought a printing press put it our garage and I would after school print out 1000 or more door hangers . then on the weekends he would take me and 2 or 3 buddies out to the areas he wanted to advertise in and we would drop 2 to 3k door hangers ( circa 1968 to 1974) my pop would end up with 20 leads all self generated and he was a top salesmen in those days.. Then the leads would come in my mom would call and set appointments my dad would do in home presentations and then meet clients at the property and close the deal.. This is the environment I grew up in.
So yes I know it well.. and did it for 10 years.. but then never did direct mail again. So fast forward and now instead of door hangers you have direct mail... I have certainly seen my share.. walking into homes I bought at courthouse steps and the old owners left stacks of letters and post cards they received prior to losing their home.
So ya I am old school and ya I am not going to search anything I just ask questions and try to contribute the best I can