1. You cannot pay a commission to anyone (including yourself) for the sale of securities if you do not have a securities license (either SERIES 7 or 22.)
2. If you do have someone in the company who is being compensated, in some fashion other than a commission, for the sale of a security, then they MUST have an additional role (such as ongoing investor relations role, marketing, management, etc.)
3. Paying a finders fee must be for a "mere introduction." In other words, no active selling. Often this may be paid to CPAs, attorneys, etc. But those people cannot actively sell the security.
4. This is NOT something to play too much with. This is a very precarious area of the law. The SEC and FINRA will make your life miserable if you pay the wrong people for raising money or if you inappropriately pay yourself for raising money. Also, if you are paying any money out it MUST be disclosed.
FINRA, more so than the SEC, is a nasty organization and you do not want to enter their territory inadvertently.
Let me know if you have further questions.