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All Forum Posts by: Jeet Sangha

Jeet Sangha has started 64 posts and replied 229 times.

Post: How to effectively use direct mail marketing

Jeet Sangha
Posted
  • Realtor
  • Gilroy, CA
  • Posts 255
  • Votes 73
Quote from @Jody Sheehan:
Quote from @Jeet Sangha:
Quote from @Terrell Garren:

Do you direct mailers ever consider that 99.5% of the people you send this unsolicited stuff to wish you would stop. Same goes for the text messages, phone calls, and emails. 

We'd love to know if there's a better system you follow for prospecting.


 un-ironically there was no response to your request 🤣


 I figured! I mean, no one likes to be solicited, but that's the profession we chose. So you have to be in front of these prospects one way or the other. 

Post: How to effectively use direct mail marketing

Jeet Sangha
Posted
  • Realtor
  • Gilroy, CA
  • Posts 255
  • Votes 73
Quote from @Charlie MacPherson:
Quote from @Jeet Sangha:
Quote from @Charlie MacPherson:
We use DMM in a few ways. 

1. Postcards mailed blindly to business owners with a few bullet points on how we sell businesses.  These are in a #6 envelope.
2. The same postcards mailed to targeted business owners, but with a handwritten sticky note with something like "we have buyers for motels just like yours!"  Also in a #6 envelope.
3. Mail merge letters in a #10 envelope, targeted to individual business owners with slightly more messaging.
#1, 2 and 3 all have first class stamps and are hand-addressed.
4. A bulk mail house sends letters with bulk mail permits to specific lists and bulk mail indicia postage.  These are machine addressed.

It's hard to measure response rates precisely, but my sense is that we're looking at 0.05% for #1 and #2.  Maybe 0.10% for #3.  #4 comes out of the mailing house, so I don't know their raw numbers, but I strongly suspect it's far less than the others.

By response, I mean that the recipient calls or emails us.

The zinger is that some postcards end up in a drawer and generate a contact many months later.  I don't see that with the letters.

For us, just one that generates a closed deal can mean commissions ranging from a few tens of thousands of dollars to several hundred thousand dollars, so for us, the juice is definitely worth the squeeze.  That's a number you'll have to work out for yourself.

 I guess it's the consistency that matters. From what I've read, you have to mail the same list for at least eight months at a minimum. 


Yes - we mail and call the same lists repeatedly.  Calling twice a year seems about right for us, but we probably mail 5 times in a year.

Anybody who thinks that they can do a single mailing and have success should invest that money in Dogecoin.  It'll perform better!

 ðŸ˜‚  😂 😂

Post: How to effectively use direct mail marketing

Jeet Sangha
Posted
  • Realtor
  • Gilroy, CA
  • Posts 255
  • Votes 73
Quote from @Terrell Garren:

Do you direct mailers ever consider that 99.5% of the people you send this unsolicited stuff to wish you would stop. Same goes for the text messages, phone calls, and emails. 

We'd love to know if there's a better system you follow for prospecting.

Post: How to effectively use direct mail marketing

Jeet Sangha
Posted
  • Realtor
  • Gilroy, CA
  • Posts 255
  • Votes 73
Quote from @Charlie MacPherson:
We use DMM in a few ways. 

1. Postcards mailed blindly to business owners with a few bullet points on how we sell businesses.  These are in a #6 envelope.
2. The same postcards mailed to targeted business owners, but with a handwritten sticky note with something like "we have buyers for motels just like yours!"  Also in a #6 envelope.
3. Mail merge letters in a #10 envelope, targeted to individual business owners with slightly more messaging.
#1, 2 and 3 all have first class stamps and are hand-addressed.
4. A bulk mail house sends letters with bulk mail permits to specific lists and bulk mail indicia postage.  These are machine addressed.

It's hard to measure response rates precisely, but my sense is that we're looking at 0.05% for #1 and #2.  Maybe 0.10% for #3.  #4 comes out of the mailing house, so I don't know their raw numbers, but I strongly suspect it's far less than the others.

By response, I mean that the recipient calls or emails us.

The zinger is that some postcards end up in a drawer and generate a contact many months later.  I don't see that with the letters.

For us, just one that generates a closed deal can mean commissions ranging from a few tens of thousands of dollars to several hundred thousand dollars, so for us, the juice is definitely worth the squeeze.  That's a number you'll have to work out for yourself.

 I guess it's the consistency that matters. From what I've read, you have to mail the same list for at least eight months at a minimum. 

Post: Gilroy-Hollister REI Meetup!

Jeet Sangha
Posted
  • Realtor
  • Gilroy, CA
  • Posts 255
  • Votes 73

We'd love to have you at our next meetup!

Post: In Contract!! Thanks for the support, next steps now!

Jeet Sangha
Posted
  • Realtor
  • Gilroy, CA
  • Posts 255
  • Votes 73

You can go on Craigslist and look for other rental listings matching your property. That should give you a pretty good idea of how much to charge per room. You may also see some furnished listings as well. 

I think you'll be able to write off property taxes, interest, and other expenses based on the square footage you are renting. I'm no expert on this, hopefully someone else will chime in. 😉 

Post: How to effectively use direct mail marketing

Jeet Sangha
Posted
  • Realtor
  • Gilroy, CA
  • Posts 255
  • Votes 73
Quote from @Kerry Noble Jr:

Definitely tap into high equity, absentee and vacant. That water shut off is great if you can get it. 

everyone seems to be using propstream these days. Listsource as well. 

I think mailers are dependent upon the area. I started with handwritten yellow letters myself. 


That's very interesting, never heard of the water shut off list. Where do you even get this list?

Post: SB9 project/lot financing options

Jeet Sangha
Posted
  • Realtor
  • Gilroy, CA
  • Posts 255
  • Votes 73

Hello Deepak, I am not sure if you need a specific Sb9 lender to fund the project. If that's what you are asking. What do you plan to do after the lot split?

Post: Gilroy-Hollister REI Meetup!

Jeet Sangha
Posted
  • Realtor
  • Gilroy, CA
  • Posts 255
  • Votes 73

In this month's meetup, we will touch on the real estate market outlook for 2023, such as Interest rates, Home prices, Inventory, and how to analyze a deal in a changing market.

If you are a newbie investor, we will discuss budget-friendly ways to find deals that won't break your budget.

Don't miss this opportunity to network with other investors, wholesalers, and real estate professionals!

Directions below:

Greenhouse Coworking
7500 Monterey Hwy
Gilroy, CA 95020

Bring a friend and share this invitation with anyone interested in networking with other real estate investors.

Post: How to effectively use direct mail marketing

Jeet Sangha
Posted
  • Realtor
  • Gilroy, CA
  • Posts 255
  • Votes 73

It’s been a little while since I have consistently used direct mail marketing in my business. So, I wanted to put a couple of questions out there. First, what type or response rate are you seeing? Second, what criteria is most effective to filter the list for motivated sellers these days? Third, what is a good source to pull the list? 
lastly, are yellow letters or postcards still effective?