I'm as green as they come as it relates to real estate investing, but I'm am absolute expert at starting and running businesses into the ground.
However, over the years, I've trained into my muscle memory a set of skills that make it VERY difficult for me to continue to blow wads of cash on any "idea."
This is for those of you who are wondering if this is a good idea, should you do it, etc.
The Lean Co-Living Start-Up
I "googled" "co-living" for the first time today as I'd never heard of this term before. I'm going to put together a plan to relatively quickly validate / or invalidate this business model.
I'll wait until after the Holidays as at the moment, people are doing more defaulting on mortgages and missing rent payments vs. looking to plunk down cash on a new place.
Plan
Sell the concept as if it existed in my target market. I'll need photos of beautifully lit, and well staged home. No details spared as it relates to presentation.
I'd then build a landing page, hammering away at the features, benefits, and mock pricing. I'd play with a mix of prices and features and do A/B testing.
Example; lets say I own mycolivingsite.com - I can set up my A/B testing so that when I receive 100 visitors, 50 can see one version and enter one funnel, the other 50 can see another version and potentially enter a completely different funnel.
Just off the top of my head, a test I may want to run is to offer all the most amazing features I can think of at lets say $1,000 / month. Then, I offer LESS features for $1,000 / month. Then, I may want to take the EXACT same set of features and offer them at $1,000 and $1,200 respectively.
There'll be clear calls to action and they'll fill out a form after clicking "Save Me A Room."
I'll gather name, e-mail, phone numbers of those interested in this amazing place in a great location. Then, I'd get on the phone with them and talk try to learn as much about them as possible (record calls, take notes). I would let them know of my intentions, "hey, I'm test marketing this concept, I just wanna get it right..."
At the end of all this, I know a LOT about them, and I'll know EXACTLY what the plurality wants, where they want it, how much they want to pay, what's most important, what's least important, etc.
This allows me to precisely optimize a co-living space for that market. I can spend $300-$500 (graphics, landing page, facebook ads) and come back with qualitative and quantitative data that says "bad idea!" Big deal, I lost $300-$500 instead of losing a down payment, rehab costs, staging costs, and on and on.
Again, if the data comes back positive, then I've got as close to as a fail proof start up as you can get. Additionally, I have customers WAITING for me to deliver the solution vs. building the "solution" (which will likely be incorrect) and TRYING to sell it.
Wrapping Up
I love this model because you can essentially make a margin on your maintenance costs. If a magical real estate fairy came down and asked all you landlords "wanna have someone come and clean your tenant occupied rentals for free every week?" You'd say 100x yes!!! Because when they exit, your costs to get it back on market, and occupy that unit are much lower, and you'd get it rented much faster. So, I view this model as a way to get people to pay for that reality.