All Forum Posts by: Jason Quero

👍🏼  Great ideas. I want to clarify 1 thing…I want an active marketing channel versus the passive marketing approach. I want to make sure that while I am cultivating those relationships that I have active action steps that get enough deals out there to potentially close. Thanks for the insight Keith.

I've been in real estate as a traditional agent/broker for the past 17 years & wholesaling virtually the past 3 years...the one thing I am sure of is without leads you have no business so I think of myself as a marketer. I think of all the blue collar hard working individuals & middle class as well as first time home buyers that I was fortunate to work with and assist in building real estate portfolios.  Now is my time to build for myself. Naturally I jump in head first into real estate investing for myself in the most over inflated market in history. Why? because deals are still getting done. Sellers are selling. Buyers are buying. Agents, wholesalers, direct buyers, etc. are all going after low hanging fruit...SMS, calling, direct mail. Then someone mentioned that agents are GREAT referral sources for repeated business/deals with little marketing dollars needed to start. All you need to do is be able to "talk their lingo, see what motivates them, stay in contact with them" and eventually they will bring you a potential lead that you must be prepared to at least underwrite and see if it's "a deal" and give them feedback on why it's not or if it is...and make an offer. Is anyone working with agents to bring them deals? I hear investors are submitting multiple offers via agents and this works on a larger scale and being more cost effective than SMS, triple line dialing, post cards, etc. Thoughts?

Jay...you could NOT have set it best. I should have noted...all I was asking for was an agent to set up a MLS search for me for that reason alone... I didn't want to waste any agents time (god only knows that I know what that has been like in the past) and merely wanted to reach out to them if they happen to send me an MLS listing of interest where they could represent me on the buy-side since I am foreign in that market. I was probably asking to much. lol. Thanks for the encouragement Jay. Keep you posted on how things turn out!!

Not sure what attributes to being considered a "good agent"...the metric used to be doing a lot of deals, being in a prestigous office, etc. I think now more than anything what makes a good agent is one that will answer a phone call, repond to a text, reply to an email, return a message. Agree? I know the last time I checked agents were not salaried. It seems as though there's an heir of that attitude. Believe you me...I've been a licensed agent for 17 years and mortgage broker during that timeframe for 4 years so I know the business, I know the people side of what it takes to thrive in all markets. I say this because recently I was looking for an agent to assist me with my own investment purchase. I was pretty explicit of what I was looking for (& trust me when I say it was very reasonable and there happens to be inventory as well) and after good conversation I am still waiting for some sort of follow up of properties to even look at. Its been over 48 hours and I haven't even gotten a "thank you" email. Am I being out of line or asking for anything more than just common courtesy? Maybe I need someone who can refer me an agent?

Thanks Mike. You care to maybe give your take on what you consider a successful message to be on your direct mail piece? 

I know ALL forms of marketing are effective given the budget, time, and follow up. I’d be curious to hear anyones “blueprint perspective” on what they consider to be successful if the budget were $750-$1000 per month. If you happen to know the KPI or the success formula, all the better. Been testing to see what would be a good A/B campaign for a passive marketing campaign. Thanks again for anyones input. 👍🏼👍🏼

Thanks again Braden!! Much appreciated.

Branden...what marketing approach would you (or do you use) suggest for finding off marketing properties if you're going the route as a solo-preneur?

Greg...don't disagree with you regarding RVMs, text, etc. I heard that from other sources regarding RVMs. Wasn't sure if certain areas, etc where it was possible. Unfortunately, (& I'm sure you wouldn't completely disagree) that we're jaded as it pertains to how we want to be marketed to. I'm marketing to the tired landlord, motivated seller and still see a 15-20x on my return when it comes to what I spend on my monthly SMS campaign versus what my net is on a deal that I close 30,60,90 days later. Do you think there's another marketing avenue that you would recommend or lean on that could even provide a 10x for the return? Even if it means waiting a longer period of time like say...Direct Mail? I know that that is a passive marketing approach. I would be more interested in hearing your thoughts or suggestions. Thanks for taking the time to read.

There's always the "new shiny" syndrome..I have been wholesaling for the better part of 2 years and have been happy with the returns based on the time spent. I usually do SMS (daily) along with Triple Line Dialing. My question is whether or not it has been cost effective to do RVM (Ringless Voice Mail) versus doing the dialing-presently. I am a 1 person shop which means...I do the acquisitions, dispositions, marketing, etc. You name it. I am trying to add an additional cost effective approach to getting more off market deals and leaning towards adding or swaping the dialing for the RVM. I'm open for feedback suggestions, etc. My avatar presently (besides SFR) would be Multifamily (under 50 units) owners who I intend on putting into a drip marketing campaign over 8-12 months. Let me know what you think.