Originally posted by @Bruce Woodruff:
I don't get why people would pay to use sites like AirDNA when all one has to do is go on AIR or VRBO and do your own searches for comparable listings. You can find out so much more it seems......but maybe I'm missing something.... :-)
We can't assume we understand the used Ford F-150 market because we saw one guy trying to sell his on the side of one road for $25,000. Just because he's asking that, doesn't mean he's getting it. The software and analysis is the same way. Just because you search Airbnb once and see someone trying to rent theirs for a certain price, that's not reflective of the market. Just that "street" at that time for that particular type of truck.
But what these data sites do is tell you, "Okay, in October 2019, all the 2015 Ford F-150 extended cabs sold for an average $19,232." So when you try to sell your own, you can collect all the months, see the trend, see how many are selling these days, to know what is fair. To expand the analogy, these softwares even show you what the median is, as well as the top 25th percentile and sometimes the top 10th of listings. THOSE are the ones you want to explore. Not the ones that happen to be available for the couple of timeframes you chose. Those really good ones are already booked and aren't going to show up.
And if you're looking to invest, you can begin to see how buying a bigger or smaller place is reflected when you see all the months and trends and for however many bedrooms you're looking to rent. Not many 1 BR in an area? Good to know. Most 3 BR homes feature xyz? Great. This area is actually decreasing in the number of total Airbnb listings overall for the last three years? Better see what's going on there before I invest.
I can charge $10 a night and book every night, but that doesn't mean I'm making the most money. When we can see both how much everyone actually books for AND how many nights per month they book, we can see a much better picture of what's possible in the market without leaving a lot of money on the table.
Hope this helps. :D