Originally posted by @Account Closed:
@Thomas S.,
You may want to consider, however, that REI is a people business first and a profit business second.
I heard you choke on that, so I'll stop you right there. In -ANY- business: Profit is acquired by solving a problem. Profit is ALWAYS a by-product, NEVER a direct product. When business people get that wrong is invariably where you see their businesses fail, not to mention global economies.
People pay rent. They pay you to solve their housing problem. If you turn that solution (back) into a problem, there goes your profit.
That's not emotion - it's pure logic.
David J Dachtera
I disagree. Landlords who are not providing subsidized government housing, are not expected to provide housing that is priced under market value, any more than a car dealership is expected to sell cars under market value to people of low income.
For some reason, there is a belief among many tenants that if they have lived in a unit for a long time, that this alone provides such value, that an increase in rent is not reasonable.
Which of course, is an unreasonable assumption. Try telling them that their salaries should remain the same from the day they got a job, because they owe it to their employer to not charge them any more money based on the fact that the employer hasn't fired them for so many years - and see if their logic holds up.
Reading my OP, I think it's clear to me that I was leaning toward raising it because I'm giving so much money away at this point. Almost every landlord I know personally "never raises the rent" on good tenants. There are tons of landlord blogs about this out there. However; no good tenant is worth such a deep discount IMO. And, at the end of the day, they are not 100% perfect tenants as I see stains on the carpet that were clearly not there before.
Rather than raising it $50, I think I'm going to raise it by$300, which is still $100 below market. That's still giving them a deal they won't find elsewhere if they elect to stay. Otherwise, it's down to a 2 bedroom apartment for them for what they are paying for 3 bed/3ba/large house with a huge yard and garage.
I already posted a recon add the day I posted this thread and have had tons of interest. Of course the pics were from when the house was empty and cleaned, not how the tenant has it setup now with their clutter. In any case, I'll just be sure to remind people of that as they are looking, that it looks different when they don't have their stuff there.