@Sharon Sweeny
I'll start by saying every market is different but in my market, I will call a lead almost every day, if for example it's a foreclosure lead that I have already spoken to and found intent to sell.
Sending text messages like @Elisa Uribe said works so try it.
If it's a fresh list than just go down the list until you talk to someone who wants to sell. Be polite and memorable above all else.
Stand up if possible, I use breathing techniques to focus on the moment and to have a full breath of air so I sound calm and collected. Also it helps me not get caught in that negative self talk when you're doing something that can be scary.
I call every weekday from 9am-12pm every type of list you could imagine. But I have called up until 830pm in the past. If you're cold calling, you're inevitably going to come across someone rude no matter what time you call. Its more important that you're a good mood and try to enjoy the calls because people can sense when you're not into it.
Weekends, you're contact rate skyrockets and people are usually in a better mood too, I call every other weekend but it always seems to be productive.
Have a great script and practice them, but don't fall in love with just one, have a couple so you sound fresh. Be aware that if you speak slowly, you might have to speak faster at times with different prospects, and vice versa, so be adaptable in that sense.
Have purposeful questions. Use them and listen as much as possible. Build a connection and always ask for appointments when you sense its there. I call it being politely persistent!
I could go on forever but hope that's enough to encourage you to keep working those phones. Good luck!