I'm increasingly realizing the disconnect here, at least from where I'm coming from versus the perspective of many here...
I am a professional hospitality consultant, with a background in hotels and restaurants, and my work focuses on helping independent hotels, resorts, restaurants, and vacation rental companies around the world improve their operations. I built a very successful business of vacation/tourist rentals in Spain, and sold that business at the end of last year. I was able to do that because I recognized that vacation rentals are part of the hospitality industry, more than they are a part of the real estate industry, and that I needed to operate that business as a professional hospitality enterprise. What does this mean? It means active work, active management, not passive investment, and I fully realize that a lot of people on here are not meaning to start their own business, and are more interested in passive investments. This...this is the disconnect that I'm referring to.
The reason I make this point...well, if you think about it, I think you'll understand: hotels advertise on LOTS of websites, like Expedia, Booking.com, Travelocity, etc. These are referred to as "booking engines." These websites we're discussing here - HomeAway, Airbnb, VRBO - are exactly the same thing, with the minor exception that they have introduced a limited, consumer-level hospitality PMS (property management system). These websites are truly only a marketing tool, and they don't stop you from managing your own independent website and booking engine (or your own advertising), but what will make the difference is having your own PMS.
@Dexter Crawford this is what you're referring to with LiveRez, which yes, I do have some limited familiarity with. Have you actually requested a quote from them to get those numbers, though? That seems pretty excessive (especially a $5k setup cost!) for a small enterprise, but perhaps you have 50+ units you're managing? In any case, they are only one of many companies out there, so if you really want to go that route, I'd encourage you to shop around (feel free to PM me if you want some ideas).