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All Forum Posts by: Harris L.

Harris L. has started 14 posts and replied 46 times.

Post: Marketing Advice for Property Management Startup

Harris L.Posted
  • Investor
  • Bay Area, CA
  • Posts 47
  • Votes 19

Develop a very good lead magnet for investors related to property management in exchange for email...run ads to promote the lead magnet on facebook or google adwords.. try one platform at a time.. give it sufficient budget but start low.. if you see traction ie. people downloading your lead magnet then increase budget... you might need to iterate through your process several times.. before you reach an acceptable cost per lead.

Post: Using a V.A. or third party to boost business thru online ads

Harris L.Posted
  • Investor
  • Bay Area, CA
  • Posts 47
  • Votes 19

I've been doing AdWords for 12 years... I work specifically with Insurance agents and HVAC companies.. and I don't really think anyone can dominate a market... 

I guess it depends on how one defines "dominate the market".. it could mean you are getting all the clicks but it doesn't mean you are making the required revenue to cover the cost of running the ads.

When you are starting with AdWords you can do an estimate of how many clicks you can get.. in terms of number of leads it's very subjective...depends on what the lead magnet is.... what I would suggest is to come up with a budget.. say $500 to $1000 per month have an expert run the ads(someone with a track record) and then see how many leads you can get the first month and focus on incrementally improving it... if you get 10 leads the first month, your focus should be to improve it the second month .. maybe aim for 15 to 20 leads... with the same spend... be sure you know your ROI - what is your return and keep improving that...

one key thing to remember.. say you have a successful adwords campaign and you decide to target a different location it doesn't mean you'll get the same result... I did this for insurance agents in 50+ different location it doesn't work all the time because you have different competitors in different locations with different revenue models/goals.

Post: New to online marketing, Any suggestions on where to start?

Harris L.Posted
  • Investor
  • Bay Area, CA
  • Posts 47
  • Votes 19

I would suggest you start with one platform.. don't do several platforms at the same time because you won't be able to focus and keep an eye on it... each platform has it's own advantages and disadvantages.

It will also depend on the type of leads you are looking for... are you looking for sellers, buyers, investors, etc?

Post: Question for those who use Google adWords - Conversion Rates

Harris L.Posted
  • Investor
  • Bay Area, CA
  • Posts 47
  • Votes 19

I've been doing AdWords for 12 years... if you have an AdWords optimization process you can transform your account generating a $300 per lead into an account that generates $30 per lead or less... of course it's still subject to the competitors in your target location.

most of the post here are old.. so I'll leave it at that if someone is interested in new info just ask and I'll try to answer.

Post: Estimating Rehabbing a Roof

Harris L.Posted
  • Investor
  • Bay Area, CA
  • Posts 47
  • Votes 19
Originally posted by @Peter K.:

Hello @Harris L.

Ive gotten a few new roofs in the last couple of years.  

As a rough estimate, figure about $5/sf assumming the house is between 1200 and 2000sf.  

If its much bigger or smaller the $/sf can get skewed.  As an exaggerated example a roof for a 100sf house would be much more than $500 and a 10,000 sf house would cost less than $50,000.  

For a typical house $5 will get you in the ballpark.  

Happy investing!

 Awesome Peter K.! Thank you.

Post: Estimating Rehabbing a Roof

Harris L.Posted
  • Investor
  • Bay Area, CA
  • Posts 47
  • Votes 19

Hey guys,

Anyone change their roof in the past two years here in the bay area? I wanted to find a way to estimate roof rehab.. 

Maybe for composite shingles roof how much it would approximately cost per sq. ft.

thanks.

Harris

Post: How to best catch up on rent?

Harris L.Posted
  • Investor
  • Bay Area, CA
  • Posts 47
  • Votes 19

@Jane A. rentometer.com is awesome...

thanks for suggesting it...

Post: How to best catch up on rent?

Harris L.Posted
  • Investor
  • Bay Area, CA
  • Posts 47
  • Votes 19

@Kevin Harrison

half way sounds like a good idea.

@Cindy Meyer

nice touch on the 4th option, let it be their choice.

appreciate your thoughts.

best regards.

Post: How to best catch up on rent?

Harris L.Posted
  • Investor
  • Bay Area, CA
  • Posts 47
  • Votes 19
I have a 3/2 condo that I'm renting out for $1460, the current zillow estimate to rent the property is at $1880. Other comparable rents in the area by looking at craigslist is beyond $2k some of the 2/2 is at $2k level two this is in the SF Bay Area in concord, ca near the Bart station. The past 3 years i have the same tenant and I only raised my rent by $70 I know I should have raised more. I guess I'm too nice. I'm thinking what is the best approach to catch up on my rental rates. Does this look outrageous? If I give the tenant these 4 options? 1. 12% increase if the tenant stays on month to month 2. 11% increase if the tenant stays on a 6 month lease 3. 8% increase if the tenant signs a 1 year lease 4. 30 days notice to vacate? I read this style from one of the forum threads. I have an agent that looks for tenant for me for 5% commission on new leases on total lease amount, renewals like this he doesn't get anything I manage the property myself.

Post: SFR's as rentals??

Harris L.Posted
  • Investor
  • Bay Area, CA
  • Posts 47
  • Votes 19
Hey guys, I'm new to bigger pockets but have been an investor for 4 years. And have semi-managed my own properties from the start with a programmer/software developer background. I Was somewhat pleasantly surprised on what I experienced all these years as I manage my properties myself. I have all condos that are probably c+ to b+ neighborhoods. But as the rents in my chosen area increased the tenants that my units attract are improving to b/b+ and I did find lower management calls with current tenants. Have been searching for multi family for a while in my market SF Bay Area but all have been super competitive/expensive. But the conversation above just solidifies what I experienced and that it does seem like a better path to take-continue with one unit purchases but transition to sfh instead of multi family or condos. Thanks for the great suggestions above.