If I were starting out now, I’d focus on markets that balance affordability with solid rental demand, both for short-term and long-term rentals. Of course, I’m a bit biased, but Branson, MO, checks a lot of those boxes. It’s a vacation destination with steady year-round tourism, and there are opportunities to find properties that cash flow well, especially centrally located condos or single-family homes in the $250k–$350k range.
That said, the "right" market depends on your investment goals. Are you looking for cash flow, appreciation, or a mix of both? For STRs, focus on areas with robust tourism and flexible regulations. For LTRs, prioritize markets with population growth and strong job markets.
Wherever you choose, work with an investor-friendly agent who knows the local market and can help you analyze deals. Building a solid team and choosing the right asset class are critical to getting a strong start in any market. If you’re curious about Branson or need help narrowing down your options, I’d be happy to chat!