From reading all (most) of the posts here, I get the impression that wholesalers get bad rep because perhaps most wholesalers make a lot of mistakes with numbers and neglect to reveal necessity information to the end buyer. Which brings me to the next point. I think for wholesalers, educating and really learning about your market area is perhaps most important and know what each numbers represent and think from the end buyer's shoes. Maybe going through flipping property first might be better for wholesalers to understand the process better?
Aside from possibly suffering from paralysis analysis, it's really important for wholesalers to learn to present the best deal first instead of focusing too much on the profit at the beginning. Once wholesaler gets educated with all the math process and nitty gritty stuff, then they can get enough experience to stretch out the profits for themselves and know how to play around with the number to give yourself enough profit and also make the end buyer happy to accept your deals. It will happen by 'case by case basis'.
I think the gurus who have sold emotionally pumped up packages to the beginner wholesaler misled them to think that wholesaling is piece of cake, when it's not. It's not impossible but it does take time, effort, and consistency.
With that in mind, being a real estate agent wouldn't hurt because you can get access to the comps yourself without having to rely on real estate agent or appraiser every time you needed certain comps and with your personal access to MLS system, you can learn at your own pace your general area market and focus on which area you want to wholesale and where most distressed properties tend to be at.
I'm aware that in MRIS system that I use, Virginia doesn't disclose distressed pre-foreclosure properties and trying to wholesale properties off of what is in MLS is hard because you got all possible realtors also competing for it and most of the properties in the MRIS area already listed by another agent. I would recommend wholesalers to focus on off-listed MLS properties and found your own county public records (make sure if it's online public records, they are not months behind and make sure they are not outdated).
I'm in a learning process right now and I had few offers declined but this is perhaps the whole process of learning.
I don't think most wholesalers try deliberately scam end buyers; if they happen to make obvious mistakes (they could have avoided) maybe they needed more time to self-educate and ask questions, research and learn more before getting their feet wet. At some point though one has to jump in and tackle on and better to learn through action. I say avoid major mistakes by going online and learning from other wholesaler's mistakes and learn from minor mistakes.
Does End buyer spread words around once they encounter incompetent wholesaler? I know wholesaling should be treated like a business so first impression and business conducts count and impact big time. Are some end buyers more merciful and aware that perhaps wholesalers are doing their best and will learn from their mistake and get better at it? I don't mean to throw off these questions to chide any end buyers but I just genuinely want to know.