All Forum Posts by: Evan Hunsberger

I completely agree that Bing is becoming somewhat of an Ad farm (can't blame 'em though when they are fighting against the largest search engine in the world. They have to convince their Ad buyers their search engine is better some how by saying there is more space). If you want to "guarantee" your listing is seen, go with Adwords, but research states a larger percentage of clicks on Google Search go to the first Organic Listing.

Here is research done in the UK published in 2012 which states 94% of users click on "natural" (organic) search results, while only 6% click on paid.
https://searchenginewatch.com/sew/news/2200730/org...

@Jason Hartley, Google usually displays 2-3 PPC ads on top of a page, plus Local Search results. This leaves room for another 10 organic results as well and then 2-3 PPC ads on the bottom, not the other way around. Organic is probably becoming more important as more companies which were paying for print or other traditional advertising are making the shift to digital and just out of "ease" instantly go to PPC campaigns, in many cases ignoring SEO completely.

Also, just because you are willing to pay more per click does not necessarily mean that you will be guaranteed a placement in the first spot on the first page of Google. For PPC ads using Google Adwords, the specific Google Algorithm which is used for Ranking checks the landing page your ad is linking to, the relevance of the information provided in the ad, how much you're willing to pay compared to your competitors for that specific keyword, Click Through Rate (the number of clicks on the ad divided by the number of people it has been shown to), etc. How much you're willing to pay is not the defining factor. Here is an article from Google explaining Ad ranking: https://support.google.com/adwords/answer/1722122?...

I highly recommend watching the video on that page as well, they explain it perfectly (without giving away all of the secretive juicy details of course). 

Frankly, it may take you a little while longer to get the ranking that you desire with SEO, but it generally has a much better ROI than PPC due to the fact that a lot of people generally avoid PPC areas of Search Engines because they know they are ads, you will receive more traffic, and there is absolutely no per-click cost. (You also avoid competitors spamming your PPC ads, which has been done).

That first organic spot gets the majority of clicks according to a variety of sources. Here are just two:
https://moz.com/blog/google-organic-click-through-...
https://searchenginewatch.com/sew/study/2276184/no...

As a rising Senior in college who just launched a Marketing Agency with an already successful Entrepreneur in Harrisonburg, VA this is exactly the stuff that I am also looking for.

Time Management is obviously key, but finding how to optimize your plan to it's fullest potential is the real kicker. So far what I have found, is that anything which can disrupt my work flow should be placed around lunch time. Lunch Meetings, Networking, and Conference Calls all help me break up being at my desk for hours on end word-smithing for SEO and Adwords campaigns and be productive at the same time.

I also have found that being creative or active for at least an hour in the evenings has been a huge help to me in getting my brain to shut up so I can sleep at night, as well as allow me to get a new perspective on the job-specific creative problems by giving me another, completely different creative or physical challenge. 

If you're really worried about outside and underground pipe or other water-damage related issues, I highly recommend you go to the property after or during a heavy rainfall. Drain fields and flooding can be a difficult thing to deal with, so I'd double check during those peak rainfall periods. 

@Steven Mallow, Upwork is kind of similar, yeah. Individuals or Companies can post their qualifications and receive invitations to work on jobs or they can search for posted jobs that other people need done. The job poster can then interview the candidates, see their qualifications, and compare bids. 

I couldn't agree with you more Melissa! 

Congratulations! 

@Steven Mallow

No matter what you do, don't think of the logo as just something to identify your brand as, look as it as a full personification of what your company stands for. Branding is difficult and time consuming, but getting it right can be the key to your success. I'd recommend looking at some of the market leaders in your locality as well as the region before deciding what you want your brand to embody. 

Fiverr and Upwork are great sites to have the concept drawn out into physical form, but I would suggest talking with a branding or marketing expert. They'll be able to help you feel out how best to convey the values and ideals of your business into a consistent brand that people can Identify with and thus, value and remember. 

Hello all, 

My name is Evan Hunsberger and I am the owner of a new Marketing Firm located in Harrisonburg, VA.

Although I have no formal background in Real Estate, I have alot of interest in Real Estate Investment and the ins-and-outs of what to expect when pursuing that sort of venture. As a local marketing agency, I also hope to have the opportunity to work with Real Estate companies and educators in my area and thought that a forum would be one of the best ways to learn my way around the lingo and big ideas of the industry so that I can market their businesses in the best way possible.