PPC and SEO

[Shanequa J.]

If a website ranks in the top 3 on Google, Yahoo, and Bing, does it make since to do PPC? The reason I ask is because the paid ads show up first so your #1 spot will be #6 on the site.

What has been your results with PPC then stopping PPC once you rank high?

[Evan Hunsberger]

I completely agree that Bing is becoming somewhat of an Ad farm (can't blame 'em though when they are fighting against the largest search engine in the world. They have to convince their Ad buyers their search engine is better some how by saying there is more space). If you want to "guarantee" your listing is seen, go with Adwords, but research states a larger percentage of clicks on Google Search go to the first Organic Listing.

Here is research done in the UK published in 2012 which states 94% of users click on "natural" (organic) search results, while only 6% click on paid.
https://searchenginewatch.com/sew/news/2200730/org...