@Michael L. the reason I replied to your thread is that you and I do think alike; in the past I had created a list of "intangibles" that I would score two or more properties on, as a tie breaker of which to offer on first.
My list, in no particular order is: market time, age of big ticket items i.e. roof & windows & hvac, neighborhood, schools, view, curb appeal, potential, floorplan, owner's benefits (size of master suite, common areas), and "gut feeling".
I never actually used the list. I have those things running through my head anyway; to try to quantify it all seemed too subjective to me.
I have been a part of 7 flips to date; as a broker and /or owner. I have walked through a lot of REO's that me or my clients did not buy, but other investors did buy and flip. In looking back on all of those, and comparing my notes at the time versus what happened to the houses after someone else bought them, the most obvious theme I observed was that the worst thing you can do is under-improve.
I observed many houses resell for more than I ever imagined. Those houses were flipped by people that went "all in" and really "created" something above and beyond the typical flip. The properties I observed that did not sell for as much as I anticipated all had one thing in common. The flipper went too cheap in remodeling. They took the lowest bid on labor and it showed. Or they chose not to remodel a bathroom that was "good enough". Or they did not make some of the simpler repairs after gut remodeling everything else.